Teams at MoneySmart Group

Senior, hands-on role owning organic acquisition across Singapore and Hong Kong. Lead SEO strategy and technical optimisation, content, link building, and AI-driven discovery (GEO/AEO). Drive organic contribution to revenue, set regional standards, partner with product, engineering, content, and paid acquisition teams, and mentor regional leads to scale organic as a measurable commercial channel.

Lead regional content, editorial and social strategy across Singapore and Hong Kong to drive audience growth, qualified user acquisition and commercial outcomes. Build AI-enabled content ops, run structured experimentation, manage editorial calendars, partnerships and cross-functional collaboration with Organic Marketing, Acquisition, Product and Commercial teams. Develop and lead teams, ensuring editorial standards, brand consistency and measurable contribution to business goals.

Lead end-to-end recruitment for a portfolio of roles, build and maintain talent pipelines, measure and improve TA performance using data and AI, coach hiring managers, strengthen TA processes and employer brand, and ensure culture fit in hires.