Teams at Diageo

Leads Diageo’s APAC culture and partnerships agenda across social media, influencers, creators, and brand activations. Translates global campaigns into culturally relevant regional execution, manages social channels and agency partners, integrates content, media, PR, and experiential programs, and oversees calendars, governance, compliance, analytics, and performance optimization. The role requires strategic brand-building, operational leadership, stakeholder influence, and expertise across social platforms and creator ecosystems.

Manage marketing procurement category strategy and execution across Southeast Asia. Responsibilities include strategic sourcing, contract management, supplier performance, risk management, governance compliance, financial productivity, and continuous improvement. The role translates global and regional strategies into local implementation plans while partnering with marketing, commercial, and procurement stakeholders in a matrixed organization.