Caxy Innovation & Technology Culture

What is the unique story that you feel your company has with AI? 

Caxy’s story with AI starts where most others fall apart — the execution layer. We don’t build AI for AI’s sake. We came up with a plan for AI to free up cash flow. We work with companies that were never built to be tech-first and we make AI real for them. 

AI isn’t just possible — it’s profitable. The unique twist is that we rarely lead with the tech. We start by uncovering operational bottlenecks and asking, “What’s the decision here? What’s expensive if you get it wrong?” That lens helps us zero in on places where AI can thrive. We build tools that run quietly in the background, but radically improve speed, accuracy or experience. It’s AI, but without the theater.

What was a monumental moment for your team when it comes to your work with AI? 

Our internal motto: AI that ships is better than AI that waits. A turning point came when we helped a company stuck in “pilot mode” — the kind where there’s always another committee review, another data quality fix, another quarter gone. We reframed the problem: instead of trying to solve everything, what’s the $10,000 a day mistake you’re still making because this isn’t live? What’s the ticking time bomb that’s threatening to blow up the business? That conversation changed everything. We deployed a lean, focused solution that solved the real issue in weeks, not quarters. That moment reshaped our entire approach.

What challenges did your team overcome in AI adoption? 

The challenge wasn’t getting buy-in on AI — it was getting clarity on what AI should do. PwC found that 94 percent of executives believe AI is critical to future success. But only 14 percent have implemented it at scale. That’s a 5-to-1 gap. Most clients came in thinking they needed a model. What they really needed was a system. We had to teach teams how to think about AI not as a department but as a layer — one that touches data, ops, UX and strategy. Internally, we built lightweight templates for how to run AI discovery, validate assumptions with fast prototypes and bake in user feedback early. That made AI less intimidating and more repeatable.

How does innovation show up in your company culture?

I think one of the nice things about being a smaller company without as many regulations and slow processes is that we’re able to experiment a lot quicker. As an agency, we work on many different types of projects, which gives us a really good advantage, as we can try different approaches across different contexts. With AI in particular, we started by playing around with smaller concepts. But once we realized it could be pretty good for our developers and speed us up, we then started getting Microsoft Copilot for people and introducing them to how to use it. We did a lot of experiments on the side. 

Once we felt good with a baseline of how we work with it, we decided to try it on a new project fresh. Being able to test it on something new without legacy constraints was really helpful. We could see what worked without things going off the rails. We’re able to rein things in quickly and keep an eye on it from a higher level.

Mike LaVista, CEO: We encourage people to try things. If they go a little further than we expected, that’s actually good. We tested the edges and brought it back. Being a smaller company, we can catch things before they go too far. 

What’s one recent innovation that improved user or employee experience?

Sticking on the AI path: We definitely have developers here who were hesitant and skeptical about AI. On a recent client project, there was a lot of work done to set up Copilot to be really useful for particular things in the codebase.

By doing that setup work, it actually helped with the skepticism. Once you use it, and it finds something you didn’t think of or catches something in code review that you would have missed — something that’s kind of a bigger thing — you realize there’s definitely power to this. And it didn’t code everything for you; it just reviewed your work. Showing small glimpses of proof that it can be effective and powerful has been really good for getting the team bought in.

LaVista: Adding AI into the review process has been interesting. Having automated code reviews on everything has helped us catch more things. It’s also driven more communication on pull requests because often AI will recommend something that’s not necessary or is flat-out wrong. That requires you to think through it and respond. It’s created more conversation, not less.

How do you balance experimentation with stability?

This is a big one. For us, it’s about introducing innovation with a lot of guardrails. It’s “human plus” — we’re still doing all of our human checks. AI is essentially an additional check on top of what we already do with our process.

That way, we don’t just let it run and suddenly have big issues emerge. We introduce innovation in a way that isn’t totally disruptive. We run it alongside our existing process to understand where it fails and where it doesn’t. That’s where experiments have been helpful.

LaVista: I’d add another dimension: How do you balance experimentation with value? You could go down endless rabbit holes trying things. At a certain point, you have to make a judgment call: Is this experiment worth it?

We try to look ahead. If this worked at the end of the tunnel, would it be somewhere we wanted to be? If so, it’s worth pursuing. But sometimes you’re experimenting with something that doesn’t really have the biggest outcome. Knowing when to stop is as important as knowing when to start.