Atlassian Innovation, Technology & Agility

What practices does your team employ to foster innovation, and how have these practices led to more creative, out-of-the-box thinking?

At Atlassian, innovation is a core part of our culture. My team encourages creative thinking through initiatives like ShipIt, a quarterly hackathon at Atlassian where employees can work on any project they are passionate about. This time often leads to the development of new ideas, prototypes and even features that are later shipped to production! Another source for innovation is our use of experimentation and hypothesis-driven development in our daily workflows. Analyzing data and experiment results helps us find fresh approaches that standard planning might overlook. This continuous feedback loop fuels innovation at scale, promoting quick exploration, collaboration and valuable learning opportunities.

How has a focus on innovation increased the quality of your team’s work?

As the growth team, our main objective is to improve the user experience by implementing new features and supporting product discovery through personalization. We develop customized experiences that address various user journeys, refining our strategy through an innovation flywheel informed by A/B testing and data analysis. By promoting an experimentation mindset and dedicating ourselves to ongoing, data-driven enhancements, my team can effectively drive better customer and business outcomes, contributing positively to the quality and performance of our innovative offerings.