Manage B2B marketing automation and account-based marketing campaigns using Marketo and related MarTech platforms. Build email campaigns, landing pages, segmentation, nurturing workflows, triggered communications, and target-account audiences across advertising channels. Support global Marketing and Sales teams, optimize campaign performance through data analysis, and ensure ABM activities follow GDPR and internal security policies.

Lead and execute an integrated APAC communications strategy (ex-ANZ) covering media relations, executive visibility, internal comms, thought leadership and crisis management. Build and manage agency networks, support market launches and regulatory engagements, localise global messaging, and advise senior leaders to strengthen Airwallex's reputation across North Asia and Southeast Asia.

Lead global performance marketing strategy across paid search, social, programmatic and emerging channels. Build investment allocation and measurement frameworks, run quarterly planning and reporting, partner with regional teams to localize plans, drive incrementality testing and experimentation, and coach regional marketers and agencies to improve acquisition efficiency and pipeline metrics.