As a Content Strategist for Create, CNN International Commercial's in-house brand studio, responsible for developing concepts and creative approaches for branded content campaigns for CNN's advertising partners. Generating proposals at a high creative standard, aligning with client KPIs and CNN brand integrity, and enhancing user engagement. Working with a multidisciplinary team of storytellers, producers, writers, designers, and project managers in the APAC region.

Create content for Warner Bros. Discovery's digital platforms to drive viewership, subscriptions, brand differentiation, and revenue in the APAC market. Responsible for conceptualization, scripting, editing, production, and supervising deliverables while meeting deadlines and budgets. Strong communication skills and experience in streaming, social media, and digital formats.