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Phrase (phrase.com)

VP Sales, APAC

Posted 20 Days Ago
Be an Early Applicant
In-Office
4 Locations
Senior level
In-Office
4 Locations
Senior level
As VP of Sales APAC, you'll drive revenue growth, lead and mentor your sales team, develop go-to-market strategies, and foster internal collaboration within the region.
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VP of Sales - APAC

At Phrase, we help open the door to global business by providing the world’s most comprehensive localization platform. 

We’re transforming language technology with our AI platform to give people the content they need, in the language they speak. Whether it's for digital products like an app or website, marketing comms, legal literature, internal comms or customer service messaging, Phrase ensures that content always hits its mark by being on brand, consistent, and culturally resonant. 

With a global team working from our offices in Hamburg and Prague—or from home across Europe, the UK, the US, and the APAC region—we help organizations like Uber, Shopify, Puma, Snowflake, Volkswagen and thousands of others engage their customers at scale to accelerate growth.


As VP of Sales APAC you will be tasked with building on the successes within APAC and building a professional sales organization that drives rapid new customer and ARR growth. You will be expected to lead, inspire, mentor and coach your team to be the best they can be and work with the Chief Revenue Officer to maximize on the opportunity within the region.

Your role is crucial in ensuring that Phrase continues to expand its presence and influence in the APAC market. By leading with passion, strategy, and a focus on team development, you'll help drive our mission forward

What you’ll be responsible for:

  • Customer Acquisition and Revenue Generation - Drive and lead efforts to achieve our revenue and new business targets in the APAC region.
  • Team Guidance: Provide daily guidance and support to ensure team members are clear on their responsibilities and excel in their roles.
  • Sales Team Leadership: Build and lead a sales team that's not only high-performing but also fun, engaged, and caring.
  • Market Engagement: Educate the APAC market on how the Phrase platform can streamline their processes and enhance efficiency.
  • Go-to-Market Strategy: Continuously develop and refine our go-to-market strategy for the APAC region.
  • Sales Forecasting and Planning: Create and manage processes for sales forecasting, planning, and budgeting.
  • Executive Relationships: Build and maintain strong relationships with customers, acting as a trusted advisor at the executive level.
  • Internal Collaboration: Forge strong relationships with senior colleagues across Phrase to achieve shared goals.
  • GTM Strategy Contribution: Actively contribute to Phrase´s go-to-market strategy and support the organization’s rapid growth.
  • Sales Pipeline Management: Oversee all aspects of sales pipeline growth and identify potential obstacles.
  • Empowering Team Culture: Foster a culture of high performance, inclusivity, connection and collaboration within your team.
  • Vision Development: Develop and execute a compelling vision for the APAC Sales team.
  • Talent Recruitment & Development: Attract and develop top-tier talent to build a high-performing team.

What you need:

  • Proven success exceeding expectations in hitting revenue targets within a fast-paced and constantly evolving environment at a B2B SaaS company- ideally localization focussed
  • 7-10 years experience in sales, with 3+ years in a sales leadership role
  • Proven success with high growth sales teams
  • Experience in mid-market and enterprise SaaS selling annual contract sizes from €10K - €100k+
  • Excellent people management and interpersonal skills
  • Naturally curious and innovative mindset who enjoys solving problems
  • Understands and embraces the pressures of growing a business rapidly
  • Ability to set a clear vision and execute on a strategy as well as roll up your sleeves to get into the details

What you’ll get:

  • 4 Company holidays additional to your regular holidays (1 day per quarter where the entire company is off to celebrate our achievements).
  • In addition, the company also provides employees with a Christmas break to allow you to spend time with family and friends without use of your vacation allocation. 
  • Your birthday is off because it is important to celebrate you as well.
  • 2 Giveback days where you can support the local community, volunteer, and/or participate in charity events and activities.
  • Professional and extensive onboarding.
  • Learning & development through Phrase learning and a dedicated ChatGPT Plus user license.
  • Additional local benefits depending on the entity you're hired at, just ask your Talent Acquisition Partner.

At Phrase we believe in the critical importance of diversity in all its forms and intersectionalities, and are committed to ensuring that the people we interview reflect this diversity. We therefore strongly encourage people of any identity to apply for our exciting career opportunities. We have taken an active decision to make our work environment inclusive every day, starting at the very beginning of your Phrase experience.

We value and welcome different perspectives, experiences and backgrounds as we believe that these differences make our team even stronger on our mission of opening the door to global business by giving everybody access to the content they need in the language they speak.


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