If you are looking to excel and make a difference, take a closer look at us…
- Platform Development & Management: Lead the strategy, development, and ongoing management of our digital engagement platform, ensuring seamless integration with our mobile app and other relevant systems. This includes defining platform requirements, selecting technology partners, overseeing development, and managing ongoing maintenance and enhancements.
- Engagement Strategy & Program Development: Develop and execute innovative digital engagement programs that increase customer stickiness, drive cross-sell opportunities, and support customer acquisition goals. This includes identifying target audiences, crafting compelling messaging, and leveraging various digital channels (e.g., email, push notifications, in-app messaging, social media) to maximize engagement.
- Mobile App Integration: Collaborate with the mobile app team to ensure seamless integration of the digital engagement platform with the mobile app, leveraging mobile-specific features and functionalities to enhance the customer experience.
- Data Analysis & Reporting: Establish key performance indicators (KPIs) and develop robust reporting mechanisms to track the effectiveness of digital engagement initiatives. Analyze data to identify trends, optimize campaigns, and demonstrate ROI. Use data-driven insights to inform future engagement strategies.
- Team Leadership & Collaboration: Build and lead a high-performing digital engagement team, fostering a culture of innovation, collaboration, and data-driven decision-making. Collaborate effectively with cross-functional teams, including marketing, product, technology, and customer service.
- Budget Management: Manage the budget allocated for digital engagement initiatives, ensuring efficient resource allocation and maximizing impact.
- Vendor Management: Manage relationships with external vendors and technology partners, ensuring timely delivery of services and adherence to budget.
- Staying Ahead of Trends: Keep abreast of the latest trends in digital engagement, mobile marketing, and emerging technologies, identifying opportunities to leverage new tools and techniques to enhance our engagement strategies.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
