The Strategist & Planner will develop and implement digital strategies, provide market insights, and collaborate with teams to support client objectives and proposals.
INTRODUCTION
We are a performance-driven content leader. Our purpose is to create meaningful connections that would impact people’s lives. Our holistic approach combines the power of Insights and SEO, Creative Content and Performance Tech.
We take on a strategic-partner mindset. Whether it’s working on a brief or helping brands crack one – we can collaborate, and tailor services based on their needs.
This job description sets out the key aspects of a Freelance Strategist & Planner role, however, it is not a box that you are put in. It is a definition of your core responsibilities. You are encouraged to contribute to other areas within our organization.
WHY THIS JOB EXIST
- To provide strategic planning and digital marketing support across new business and existing clients
- To support the APAC team in developing effective strategies, proposals, and presentations
- To contribute market insights, innovation, and performance-driven strategies for Greenpark clients
REPORTING & COMMUNICATION STRUCTURE
- This role reports to and advises the Hiring Manager (for the respective projects/ accounts).
KEY RESPONSIBILITIES
Strategy & Planning
- Develop digital and content strategies aligned with client business objectives
- Provide strategic input on campaign planning, content direction, and channel approach
- Collaborate cross-functionally with Business Development, Creative, Social, and SEO teams
- Act as a strategic sounding board for campaign ideas, proposals, and optimizations
Research & Insights
- Conduct market, audience, and trend research to inform strategy development
- Monitor digital marketing trends, platform updates, and consumer behavior
- Collect and analyze data to inspire strategic and creative concepts
- Translate insights into clear strategic frameworks and recommendations
Business Support & Proposals
- Support new business initiatives through strategic inputs, pitch decks, and proposals
- Develop presentation materials and strategic documentation for client pitches
Deliverables & Performance Support
- Digital and content strategy frameworks
- Campaign and audience planning decks
- Work with Social and SEO teams to interpret performance reports and campaign results
- Provide strategic analysis, insights, and optimization recommendations
- Ensure strategic outputs are aligned with agreed KPIs and business goals
Client & Internal Collaboration
- Participate in client meetings, presentations, and strategy discussions as needed
- Attend relevant internal meetings related to strategy development and project alignment
- Support client services teams with strategic guidance on account growth and planning
- Help shape strategic narratives for external presentations and workshops
Further Responsibilities
- Act in good faith and in the best interest of Greenpark and its clients
- Maintain strict confidentiality of all company and client information
- Deliver work aligned with Greenpark’s quality standards and brand values
- Communicate clearly, professionally, and proactively with stakeholders
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What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
