Strategist & Planner

INTRODUCTION 

We are a performance-driven content leader. Our purpose is to create meaningful connections that would impact people’s lives. Our holistic approach combines the power of Insights and SEO, Creative Content and Performance Tech.  

We take on a strategic-partner mindset. Whether it’s working on a brief or helping brands crack one – we can collaborate, and tailor services based on their needs.  

This job description sets out the key aspects of a Freelance Strategist & Planner role, however, it is not a box that you are put in. It is a definition of your core responsibilities. You are encouraged to contribute to other areas within our organization. 

WHY THIS JOB EXIST 

• To provide strategic planning and digital marketing support across new business and existing clients 

• To support the APAC team in developing effective strategies, proposals, and presentations 

• To contribute market insights, innovation, and performance-driven strategies for Greenpark clients 

REPORTING & COMMUNICATION STRUCTURE 

• This role reports to and advises the Hiring Manager (for the respective projects/ accounts). 

KEY RESPONSIBILITIES 

Strategy & Planning 

• Develop digital and content strategies aligned with client business objectives 

• Provide strategic input on campaign planning, content direction, and channel approach 

• Collaborate cross-functionally with Business Development, Creative, Social, and SEO teams 

• Act as a strategic sounding board for campaign ideas, proposals, and optimizations 

Research & Insights 

• Conduct market, audience, and trend research to inform strategy development 

• Monitor digital marketing trends, platform updates, and consumer behavior  

• Collect and analyze data to inspire strategic and creative concepts 

• Translate insights into clear strategic frameworks and recommendations 

Business Support & Proposals 

• Support new business initiatives through strategic inputs, pitch decks, and proposals 

• Develop presentation materials and strategic documentation for client pitches 

Deliverables & Performance Support 

• Digital and content strategy frameworks 

• Campaign and audience planning decks 

• Work with Social and SEO teams to interpret performance reports and campaign results 

• Provide strategic analysis, insights, and optimization recommendations 

• Ensure strategic outputs are aligned with agreed KPIs and business goals 

Client & Internal Collaboration 

• Participate in client meetings, presentations, and strategy discussions as needed 

• Attend relevant internal meetings related to strategy development and project alignment 

• Support client services teams with strategic guidance on account growth and planning 

• Help shape strategic narratives for external presentations and workshops 

Further Responsibilities 

• Act in good faith and in the best interest of Greenpark and its clients 

• Maintain strict confidentiality of all company and client information 

• Deliver work aligned with Greenpark’s quality standards and brand values 

• Communicate clearly, professionally, and proactively with stakeholders