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The PositionStrategic Business Development Management
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
As Roche accelerates its digital transformation journey in Asia Pacific, we are seeking an exceptional strategic and visionary Regional Lead, New Value Pool Market Development We seek an individual to drive Roche leadership in the digital healthcare insights and solutions space across Asia Pacific (APAC). This role is accountable for identifying, developing, and commercializing Navify digital healthcare solutions in new and untapped market segments. The successful candidate will drive market expansion by targeting non-traditional healthcare customers and new ecosystem players, including NGOs, healthcare brokers, insurers, corporate wellness platform providers, and digital health aggregators , as well as the healthcare hospitality segment (e.g., home care,
elderly care). A key focus of this role is to establish Roche as a thought leader and cultivate Key Opinion Leaders (KOLs) within these new value pools, while leveraging expertise in in vitro diagnostics (IVD) and preventative healthcare across key disease domains. This role requires an entrepreneurial mindset and a proven ability to navigate complex, multi-stakeholder environments and drive digital transformation.
The Opportunity
Market Strategy & Development: Develop and execute a comprehensive market development strategy to commercialize Navify digital and AI healthcare solutions, including digital medical algorithms, in new value pools. This includes identifying and prioritizing engagement with non-traditional players such as digital health aggregators, insurers, and corporate wellness platforms. Conduct in-depth market analysis to understand the needs, challenges, and opportunities within these new segments and tailor solutions accordingly.
Commercialization & Sales Enablement: Lead the commercialization of Navify solutions in the new value pools, working closely with sales, marketing, and medical teams to achieve revenue targets. Develop and implement new business models (e.g., subscription, pay-per- use, value-based contracts) and commercial propositions tailored to the unique needs of these customer segments. A key responsibility is to manage the P&L for the new value pool portfolio.
Partnerships & Alliances: Establish and manage strategic partnerships with key digital health players, like digital health aggregators to integrate Navify solutions into their platforms and expand market reach.
Thought Leadership & KOL Management: Position Roche as a thought leader in digital healthcare and preventative health within the new value pools. Cultivate and manage relationships with KOLs and other influential stakeholders in these new market segments.
Regulatory and Compliance Navigation: Steer the commercial strategy through the complex and evolving regulatory frameworks for digital health solutions (e.g., Software as a Medical Device, AI/ML-based diagnostics) in key APAC markets.
Team Leadership & Collaboration: As a member of the DVS Leadership Team, contribute to the overall strategic direction of the DVS unit in APAC. Collaborate with cross-functional teams, including Marketing, Sales, Medical Affairs, and local affiliate teams across the APAC region, to ensure a cohesive go-to-market strategy.
Who you are
Education: Bachelor’s degree in a relevant field; an MBA or advanced degree is a plus.
Professional Experience:
Minimum of 7 years of experience in the IVD diagnostics industry.
Minimum of 5 years of experience in marketing or commercializing digital healthcare solutions, with a proven track record of P&L management for a digital product portfolio.
Proven track record in in vitro diagnostics and preventative healthcare.
Demonstrated experience in strategic partnerships and business development with non-traditional healthcare clients, specifically with digital health aggregators, HealthIT companies, and corporate wellness platforms.
Domain Expertise:
Deep knowledge of the APAC healthcare ecosystem, including an understanding of the roles of traditional players (Providers, Payers) and new entrants (Aggregators, Tech Giants, etc.).
Strong understanding of key disease domains, including Cardiac, Oncology, Neurology, and Chronic Disease.
Proficient in digital medical algorithms and AI in a healthcare context.
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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