Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
As our business grows, we’re bringing the ads plan to even more members around the world. Starting in 2027, Netflix’s ads plan will expand to several new countries in Southeast Asia, giving members more plan options and advertisers more opportunities to reach our audience. We are looking for team members who will be instrumental in shaping this quickly evolving business area for Netflix, including a Senior Manager, Advertising Sales in Singapore to lead our sales strategy for Netflix in Southeast Asia (Thailand, Philippines & Indonesia).
The ideal candidate has hands‑on experience opening and managing new markets, and is comfortable with the challenge of building a new business, operating with risk, uncertainty and ambiguity. You will be responsible for leading the development and execution of the advertising sales strategy for the SEA market. You will be accountable for delivering revenue targets by leveraging Netflix's unique audience insights and premium content offerings. The ideal candidate will have a deep understanding of the advertising ecosystem across SEA, an established network of relationships, and a track record of delivering revenue growth.
Key Responsibilities:
Market Entry & Expansion: Lead the launch, growth, and ongoing management of new markets in Southeast Asia, including Thailand, Philippines, and Indonesia. Define the go‑to‑market approach, build the initial pipeline, and establish scalable sales processes.
People Management: Provide strategic guidance and leadership to the advertising sales team across SEA
Client and Agency Relationships: Build and maintain strong relationships with Agency Holding groups, related Agencies and clients directly to secure ad partnerships to drive revenue growth.
Programmatic Partnerships: Partner with programmatic partners to scale our programmatic offering in the market
Cross-Functional Collaboration: Work closely with Ad Product, Marketing, Content, Measurement and Partnership Development teams to ensure the successful delivery of advertising campaigns.
Revenue Target Achievement: Leverage Netflix's unique audience insights and premium content offerings to deliver revenue targets and exceed client expectations.
Market Monitoring and Innovation: Monitor market trends, competitor activity, and identify opportunities for innovation.
Minimum Requirements:
At least 10 years of experience in advertising (including sales) with a proven track record of delivering revenue growth.
Proven experience opening and scaling new markets or regions in digital advertising, with clear examples of building a book of business from an early stage
Demonstrated ability to build a market from 0 → 1, including defining GTM strategy, securing early flagship clients, and transitioning to a scalable, repeatable sales motion.
Strong people management and leadership experience leading a high-performing team.
Experience in TV, CTV, digital advertising sales, and programmatic is strongly preferred.
Established network and extensive experience working with Agencies and Clients across SEA
Excellent communication and presentation skills.
Additional Skills:
Strong analytical (strategic and creative) capabilities and judgment.
Ability to work effectively and collaboratively cross‐functionally.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Netflix Singapore, Singapore, SGP Office
Singapore, Singapore
