Lead and execute field and account-based marketing across Singapore, Taiwan, and Korea for defense and government accounts. Build ABM strategies, run targeted campaigns, events, and executive briefings, manage Salesforce and Marketo campaign execution, align programs with sales to drive pipeline, and establish KPIs tied to government procurement cycles.
Founded in 2015, Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software and V-BAT and X-BAT aircraft. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.
The Senior Field Marketing Manager, Singapore will establish and execute field marketing across Singapore, Taiwan, and Korea’s defense and government ecosystems. This leader will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.
This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes across multiple Indo-Pacific markets.
What you'll do:
- Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities.
- Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
- Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly.
- Engage key ministries and agencies including, but not limited to:
- Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF)
- Taiwan Ministry of National Defense and affiliated military branches and research organizations
- Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces
- Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
- Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
- Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets.
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
- Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
- Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets.
Required qualifications:
- Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities.
- Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
- Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly.
- Engage key ministries and agencies including, but not limited to:
- Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF)
- Taiwan Ministry of National Defense and affiliated military branches and research organizations
- Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces
- Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
- Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
- Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets.
- Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
- Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
- Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
- Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
- Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets.
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Our international teammates receive a comprehensive total rewards package aligned to your country office location. For full details on compensation and benefits, please consult your talent acquisition partner.
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