Sr. Dir, Executive Briefing Center Mgmt

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are seeking a senior strategic and operational leader to head Company Marketing Strategy & Operations. This leadership role is pivotal in aligning cross-functional initiatives, optimizing business operations, and scaling enablement across ServiceNow's global Company Marketing organization. As a core member of the Company Marketing leadership team, you will represent the function in cross-company forums and may serve as a proxy for the VP of Company Marketing. You will play an essential role in driving the consistent execution of the corporate narrative across field engagement, executive sessions, and strategic events.
Key Responsibilities
Strategy

• Align with GTM and executive leadership on strategic priorities, regional messaging, and executive engagement plans.
• Facilitate prioritization of key accounts, transformation themes, and messaging alignment to support Executive Experience objectives.
• Partner with executive speakers to ensure consistent delivery of company messaging at strategic external events.
• Deliver the company messaging / corporate narrative at external events and facilitate key account Executive Experience Briefings, to maintain alignment between company marketing and the field while gathering critical customer and field feedback to inform messaging and strategy.

• Develop and manage a consistent internal communication cadence that reinforces the role of company marketing for field and GTM teams.

• Serve as a strategic advisor and integrator across Company Marketing, Sales, the Office of the CEO, Field Marketing, Customer Advocacy, and Strategic Events.

Operations

• Lead the operational rhythm of the Company Marketing team, ensuring accountability and efficient execution of cross-functional programs.
• Drive team resource management including headcount planning, budget oversight, and vendor partnerships.
• Ensure delivery of quarterly and annual OKRs and implement systems to track team performance and functional health.
• Identify and implement process improvements to enhance within-team and cross-functional collaboration.
• Maintain close alignment with Global Marketing Strategy & Operations to ensure accuracy in planning, execution, and reporting frameworks.
• Scale and manage a high-performing team of program leads and facilitators to support executive engagement and transformation sessions globally.

Enablement

• Own the internal communications cadence for Company Marketing, reporting on upcoming initiatives, past performance, and strategic direction.
• Build and manage field readiness programs including strategic playbooks, engagement models, facilitation frameworks, and briefing processes.
• Collaborate with product marketing, communications, and enablement teams to drive clarity and adoption of core messaging across regions.
• Institutionalize best practices and scalable models to reinforce narrative consistency and enable high-quality field and customer engagements.
• Lead post-event and post-engagement debriefs to capture insights, track success metrics, and inform continuous improvement.
• Align closely with ServiceNow University to ensure enablement resources are reinforced through scalable, curriculum-driven learning for internal and external audiences.

Qualifications

• 10+ years of leadership experience in sales, strategy, marketing operations, or executive engagement roles within a global enterprise technology organization.
• Proven success in operational leadership, cross-functional collaboration, and executive-level communications.
• Demonstrated ability to develop and execute strategic plans aligned to GTM and business objectives.
• Strong background in internal enablement, performance reporting, and executive storytelling.
• Executive presence with the ability to influence senior stakeholders and act as a trusted proxy for executive leadership.
• Deep understanding of enterprise GTM dynamics, field readiness, and customer transformation trends.
• Willingness to travel globally to support strategic initiatives, executive sessions, and high-impact events.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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