The Sr Business Analyst (Digital Marketing Analyst) role is part of the Wealth Management Solutions business group focused on supporting the Banking & Cash Solutions department. This role supports business decision-making by providing analysis that leads to recommended solutions for business challenges. The Digital Marketing Analyst position is responsible for providing analytical support and strategic guidance to the BCS Product and Marketing teams. This position will work cross functionally with internal business partners to leverage data and insights to aid in developing strategic digital marketing campaigns to drive client acquisition and deepening.
Key Responsibilities
- Understand the business processes and the interdependencies of various systems.
- Works independently with the Product and Marketing team to provide analytical support and strategic recommendations for marketing campaigns, incrementality testing, omni-channel measurement, and modelling.
- Analyze client behavior, and campaign performance to identify opportunities for optimization and growth.
- Supports analytical needs of business partners by understanding the purpose of the digital marketing efforts, defines metrics for measurement, reports results in a timely manner and provides strategic recommendations to impact future marketing initiatives.
- Ability to create fully automated reports or dashboards to address business needs and support ad-hoc business requests. Identifies need for automation of repeat requests and works with appropriate partners to build out the solutions, providing data-driven recommendations for growth.
Required Qualifications
- A Bachelor’s Degree is required in related field
- A minimum of 4-6 years of experience in related role.
- Proficiency with Microsoft Office Suite; intermediate to advanced Excel and Powerpoint skills.
- Experience with digital analytics tools such as Adobe Analytics or Google Analytics is mandatory.
- SQL knowledge is mandatory.
- Power BI knowledge is a plus.
- Expertise in marketing analytics, campaign targeting, and optimization
- Business experience in banking/financial services setting is required.
- Detail oriented, strong organization, prioritization and time-management skills.
- Excels in attention to detail with high level of accuracy.
- Excellent verbal and written communication skills, proven analytical skills, strong problem-solving skills and highly developed interpersonal skills.
- Ability to respond to and deal with a range of ad hoc queries/requests.
- Maintains flexibility in approach and adjusts actions when appropriate.
- Analytical Skills: work with large datasets: facts, figures, and number crunching
- Attention to detail: regularly QA and cross-check your work and be vigilant in your analysis to come to accurate conclusions
- Ability to handle projects independently and as part of a team
- Ability to adapt and adjust direction to meet business objectives
Preferred Qualifications
- Experience in Power Bi and Python or any other programming language will be plus.
About Our Company
Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.
Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full time
Timings
(2:00p-10:30p)
India Business Unit
AWMPO AWMP&S President's Office
Job Family Group
Business Support & Operations
