foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job DescriptionWe are seeking a dynamic Specialist, Product Rollout (Subscription & Loyalty) to support both our in-house marketing suite and high-impact retention levers of subscriptions, loyalty and partnerships. You will lead various product GTM enablement initiatives - go-to-market business plans, User Acceptance Testing (UAT), product documentation, marketer training & engagement, product hyper-care and problem troubleshooting.
You will be part of the bigger Product Deployment team handling 15 markets across APAC & EU. As the liaison between regional/local marketing stakeholders and our product teams, you will also be responsible for consolidating business needs, building structured business cases, and ensuring the smooth execution of go-to-market (GTM) initiatives across multiple functions and geographies.
Responsibilities
Product GTM & Playbooks
- Understand customer preferences, market nuances and business goals to structure GTM playbooks and align stakeholders on how to launch and operate the product
- Lead the cross-functional rollout of product initiatives for regional and local teams across operations, finance, legal, PR, and marketing
- Coordinate timelines, resources, and communications to ensure readiness across all teams.
- Build business pitch templates and presentation decks for the Partnerships team to easily replicate and use when pitching our loyalty/partnership capabilities to external brands
Product Discovery & Utilisation
- Engage with local business stakeholders and regional teams to gather product feedback, identify customer pain points, and refine feature requests.
- Translate marketing opportunities & operational challenges into structured business cases for the product team.
- Drive adoption and effective utilization of product tools within the designated scope
Product Launch Support - UAT & Troubleshooting
- Own the end-to-end launch process for all new features for subscriptions, loyalty and partnerships - including working with external partners to scope partnership integrations, manage projects and support launches
- Lead user-acceptance-testing (UAT) for launches, including planning simple test cases, simulating environments to test product functionality and supporting on troubleshooting problems during product hypercare phase
Stakeholder Management
- Act as the primary point of contact between the product and regional teams
- Maintain alignment across stakeholders through regular updates and checkpoints
- Track and report on rollout performance, adoption, and feedback
- 2–4 years of experience in product operations/support, product marketing or user growth operations roles in a multi-region or global company
- Understanding or interest in consumer app growth programmes (eg. subscriptions, loyalty or vouchers) and an appreciation of the modern mobile app growth stack including MarTech tools like CRM, segmentation, experimentation & AB testing
- Strong business acumen to understand how partnerships work and the related sales cycle - how partnerships are negotiated, building for partnership success and the related tech discovery and integration process
- Highly organized and detail-oriented; able to manage multiple dependencies and ensure alignment with operational requirements
- Strong execution focus in a technology-driven organisation - able to learn quickly how internal tools and platforms operate, configure & test scenarios, deploy product effectively across different markets
