Specialist, Digital & eCommerce (D2C), CoA APAC

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

In this role, you will be a core member of a small but effective integrated regional team that will help HARMAN build and grow Asia Pacific’s digital ecosystem. We are looking for a talented Digital and eCommerce Specialist to join our team and spearhead our D2C strategies for continued growth and success.

You must have a deep understanding for D2C platforms and trends in the APAC region and will be responsible for developing and ensuring the execution of all Digital Marketing and eCommerce strategies through our partners on these platforms across the region.  The ideal candidate must have a deep knowledge of eCommerce platforms, digital marketing and data analysis. An understanding between the impact of D2C and Indirect Channels would be a plus, and how to navigate through in balancing a negotiation between offline retail and ecommerce.

You will report directly to the Senior Manager, Digital & E-Commerce, and this is an independent contributor role managing JBL and Harman Kardon across Asia Pacific. You will also be working collaboratively with in country digital & ecommerce leads to drive strategic thinking and KPI measurements.

What You Will Do

Drive Business Objectives

• Develop and implement comprehensive end to end D2C strategies (CRM, marketing automation, loyalty programs among others) to drive online sales, customer acquisition, strengthen brand presence and optimize end to end consumer journey
• Develop and see through execution of personalisation program – define opportunities for upselling and driving incremental revenue via tactical marketing campaigns 
• Identify B2B opportunities across various channels to drive incremental revenue on D2C
• Maximise the commercial performance of .com using a data-driven approach to spot trends and opportunities
• Identify omnichannel opportunities across channels and collaborate with relevant internal stakeholders and distributors in seeing through execution
• Lead APAC’s Gift with Purchase (GWP) Promotional Strategy & Plans, and creation to support local markets’ promotional plans
• Lead APAC’s exclusive merchandise strategy and roll out plan with local in country leads and distributors to support incremental revenue growth
• Working with global team to define requirements to support on-site optimisation on SFRA enabled D2C sites and other eCommerce platforms supporting distributors in the region
• Optimize D2C platforms (website, mobile etc.) with UX-UI tool to identify customer frustrations to ensure user-friendly interface, smooth navigation and high conversion rates.
• Perform A/B tests to evaluate performance of website elements, marketing messages and user experiences, leverage data to make data-driven decisions
• Explore local trends to make recommendations on how to leverage localised content and experiences to be implemented on D2C
• Build an e-commerce calendar, assortment, and strategies in collaboration with business development managers and in country teams / distributors (retail vs direct ecomm vs indirect ecomm)
• Develop digital media plans utilizing paid channels and non-paid channels (emails etc.; including but not limited to Facebook, Instagram, Tiktok, Google), SEO and manage agency relationships for postmortem analysis to deliver ROAS, attract and retain customers, promote new product launches and to ensure data, reports and business are provided for all D2C environments
• Foster collaboration with cross-functional teams, including marketing, design, and customer service, to ensure a seamless and cohesive online customer experience

Data Analysis

• Regular analysis of D2C data, sales performance, traffic patterns and customer behaviour to identify new growth opportunities, optimise product assortments and pricing strategies
• Monitor competitors’ activities, pricing strategies and promotions to formulate competitive strategies that maximise profitability and market share
• Monitor competitor activities and industry developments in APAC markets for opportunities to drive D2C growth.

• Generate reports and performance metrics to track success of D2C initiatives, and presenting findings to both internal and external stakeholders
• Forecast and set campaign goals, design and evaluate tests, monitor key metrics, understand root causes of changes in metrics
• Propose how to improve ad effectiveness, understand campaign behaviours and long-term trends, identify new levers to help move metrics
• Be able to utilise data to draw out potential revenue implications to drive changes with global eCommerce team

What You Need to Be Successful

• Bachelor’s Degree in Digital Marketing, eCommerce or related field.
• Commercially driven, self-starter to succeed
• Minimum 2 or more years of experience in driving D2C growth.
• Proven experience and proficiency of eCommerce platform such as Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, or others to drive D2C sales growth.
• UX-UI experience to improve customer journey is a plus.
• Experience in consumer electronics or general retail is a plus.
• Strong knowledge in digital marketing, Dotcom environment and consumer behaviour.
• Stay updated of industry trends, best practices and emerging D2C technologies to develop new ideas and strategies
• An understanding between D2C and Indirect Channels would be a plus.
• Analytical mindset with the ability to interpret data, derive insights and make data-driven decisions.
• Demonstrated ability to develop and execute successful D2C strategies that drive ROAS and business results in APAC.
• Proficiency in analytics platforms, knowledge in performance marketing and non-paid digital strategies is a must.
• Ability to work independently and as part of a team.

Bonus Points if You Have

• Ability to influence and drive changes within stakeholders
• APAC including Korea experience
• Ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
• Passion for and genuine curiosity for innovation in the Digital / e-Commerce space and a passion for data analysis.
• Adaptable to ambiguity, changes and be at the forefront to lead change in both actions and behavior.
• Ability to work independently and collaboratively in a culturally-diverse team environment, and understanding what it means to achieve success with others and through others.
• Excellent communicator and able to perform well in a matrixed organization. Proven experience in managing and influencing a network of local senior managers and managers in a cross functional team.

What Makes You Eligible

• Be willing to travel.
• Any offer of employment is conditioned upon the successful completion of background reference checks.

What We Offer

• Flexible work environment.
• Access to employee discounts on world-class Harman products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University.
• “Be Brilliant” employee recognition and rewards program.
• An inclusive and diverse work environment that fosters and encourages professional and personal development.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.