Senior Specialist, Marketing Operations - APAC

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Job Description:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary:

In this role, you will utilize your in-depth knowledge of messaging channel end-to-end solutioning to enable marketer strategies.  You are accountable from solution design to solution build and deployment, to understanding the impact of your solution.  Your role is critical to ensuring a high-quality user experience through a rigorous quality assurance approach and intra-team peer feedback.  In this role, you are central to driving user engagement improvements via relevancy tuning our messaging to discrete cohorts.

Responsibilities and Duties of the Role:

• Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
• Provides custom or experimental solution design against a marketer strategy requirement and gains marketer acceptance of the solution.
• Builds messaging solution and conducts self-quality assurance testing.
• Conducts marketer user acceptance testing (UAT) for custom solutions.
• Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
• Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
• Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.

Basic Qualifications:

• 3+ years of work experience in marketing operations, analytics, or equivalent applied roles
• 1+ years of experience working in agile teams
• Applied coding of template scripting languages (e.g. liquid, handlebars)
• Working knowledge of messaging best practices (email, push, in-app, SMS)
• Experience conducting experiments to minimize bias against the experimental design
• Possessing a high bar for quality, and ability to readily spot potential bugs
• Superb writing skills to utilize for documentation, solution design and insights
• Excellent communication skills with globally diverse cultures
• Curious and analytic mindset, striving to continuously improve expertise
• Ability to be on-call when business critical launches occur
• Verbal and writing proficiency in the English language

Preferred Qualifications:

• Active certifications in messaging platforms (Braze, Adobe Experience Manager, Salesforce Marketing Cloud)
• Working knowledge of SQL
• Verbal and writing proficiency in multiple languages

Basic Education:

• Education in technology or business domains with an undergraduate degree with quantitative focus.  Equivalent work experience is applicable.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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