- Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country
- We empower our employees to manage their financial well-being and help them plan for the future
Citi Wealth is an integration of Citi Private Bank and the Consumer Wealth organization into a single business enabling Citi to serve its clients across the wealth spectrum and capitalize on Citi’s industry leading capabilities to support the goal of Wealth, which is to be the leading wealth management provider globally.
Digital Growth Lead Analyst will play a pivotal role in shaping and executing the strategy for our client-facing digital platforms and commercializing technology ecosystem. This role is primarily responsible for driving innovation and enhancing the end-to-end client experience across all digital touchpoints. The successful candidate will combine deep expertise in digital product management with a strategic vision for platform evolution to deliver measurable business outcomes and support the bank's digital growth strategy.
Responsibilities:
- Define and manage the digital platform roadmap, incorporating in-depth competitive landscape analysis, market trends, and client needs to prioritize initiatives and features.
- Facilitate extensive collaboration across all key partners including Technology, Product, Client Advisors, Contact Centre, and Controls teams to ensure a unified approach and deliver the best possible experience for clients.
- Drive key digital KPIs, including digital adoption rates, engagement metrics, and Net Promoter Score (NPS), through strategic initiatives and continuous optimization.
- Lead the commercialization strategy for Citibank Online and Mobile App, focusing on driving increased digital engagement and conversions through targeted features and campaigns.
- Oversee the strategy and execution of client communications related to digital platform enhancements, new features, and value propositions to drive awareness and adoption.
- Design and deliver training programs and materials for Client Advisors to effectively utilize digital platforms and articulate their value to clients.
Qualifications:
- 7+ years of experience
- Experience in Digital Product, Platforms or similar role
- Exceptional communication, interpersonal, and influencing skills.
- Demonstrated ability to absorb new information quickly.
- Must be a passionate advocate for the customer and an ambassador for change, willing to speak up and challenge the status quo in order to build a truly customer-centric organization and culture.
- Demonstrated track record of partnership and collaboration among cross-functional teams.
- Ambition to drive toward continuous innovation and improvements.
- Ability to quickly adapt and maintain a flexible approach and resiliency in an agile environment.
Education:
- Bachelor’s/University degree, Master’s degree preferred
------------------------------------------------------
Job Family Group:
Product Management and Development------------------------------------------------------
Job Family:
Digital Product Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
