Summary
We are looking for a Performance Marketing Senior Specialist to join our global marketing team. This role will manage and optimise Search Engine Marketing (SEM), display advertising, social media advertising and Search Engine Optimisation (SEO) across 10+ markets. The ideal candidate has at least 3 years of experience in digital performance marketing, preferably working with global brands or within the travel and hospitality industry.Job Description
Search Engine Marketing (SEM) & Display Advertising
Plan, execute, and optimise always-on campaigns across multiple markets
Manage budgets, pacing, bid strategies, and audience targeting to meet performance goals
Work closely with media agency and platform advertisers, including day-to-day coordination, performance reviews, and relationship management
Adopt a structured approach to A/B testing across all elements (e.g. ad copy, targeting, creative, landing pages, etc.) to continuously improve results
Social Media Advertising
Plan, execute, and optimise always-on social media advertising campaigns across multiple markets and platforms
Optimise audience targeting, creative, and placements to continuously improve performance
Support campaign pushes for integrated campaigns
Search Engine Optimisation (SEO)
Implement on-page, off-page, and technical SEO strategies to improve organic search performance
Conduct keyword research, optimise content, and monitor site performance
Collaborate with content and web teams to enhance visibility and traffic
Develop SEO and SEM synergy to meet commercial needs
Drive SEO growth beyond English-speaking markets, ensuring strategies are relevant for localised audiences
Data Analysis & Reporting
Monitor and analyse campaign performance across all channels and markets
Prepare regular reports with insights and recommendations for optimisation
Work with internal and external stakeholders to ensure accurate attribution, data integrity, and consistent reporting across markets
Collaboration & Continuous Improvement
Work closely with in-market teams, agencies and creative functions to ensure localisation and alignment
Keep updated with industry trends, new tools, and platform updates
Recommend and implement improvements to enhance efficiency and results
Requirements
Minimum 3 years of hands-on experience in SEM, display advertising, SEO, and/or paid social campaigns
Experience managing multi-market campaigns for global brands; travel and hospitality industry experience is a strong plus
Structured and analytical mindset, with hands-on experience in A/B testing and optimisation frameworks
Strong numerical literacy and analytical skills, with the ability to translate data into actionable insights
Proficiency in platforms such as Google Ads, DV360, GA4, Search Console, Meta Ads Manager, and SEO tools (e.g. BrightEdge); as well as Microsoft Excel
Strong agency management and negotiation skills, with proven experience in collaborating with external partners
Excellent communication and project management skills
Detail-oriented, proactive, an able to work independently while managing multiple projects
Degree in Marketing, Business, Engineering or a related field preferred
Good to have: Understanding of the media landscape in China (e.g. WeChat, Xiaohongshu, Baidu)
While this job description outlines the full scope of the role, we encourage applications even if you don’t tick every single box. If you bring strong experience in key areas and motivation to grow, we’d love to hear from you.
Top Skills
Scoot Singapore Office
Singapore, , Singapore, 819663
