The Senior SEO Specialist will manage SEO initiatives, conduct technical audits, track performance using Analytics, and align goals with SEO KPIs. Responsibilities include keyword research, competitor analysis, client communication, and reporting. The role involves managing freelancers, ensuring quality assurance of content, and integrating SEO with PPC strategies.
Company Description
Green Park Content is based in Singapore, Jakarta, Sao Paolo and London. At Green Park Content we specialize in digital content that connects with your audience, at the right time, in the right way. We bring data-driven insight and expertise in ‘always on’ SEO content to inform exceptional creative execution that can be measured, forecasted and drives results.
Currently we are looking for promising Senior SEO Specialist in South East Asia. Our colleagues are situated in Singapore, Indonesia, Malaysia, Thailand, Myanmar and Philippines.
Within Green Park Content you will build your digital expertise and soon you’ll understand the value of SEO, content and tech for brands. Our dynamic team is growing fast, and to support this we want to enable the next future talent.
Job Description
We are currently looking for a full time Senior SEO Specialist in the Phillipines and Malaysia to join our team with job details as follow :
- Accountability of SEO initiatives, deliverables and performance optimization
- Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan
- Track performance and website issues on a regular basis using Analytics and other Marketing Tools
- Monitor and align goals with key SEO KPIs and customer engagement KPIs
- Diligence in conducting keyword research and competitor analysis
- Support account managers and communicate the impact of search marketing to clients
- Support new business with proposals and market research
- Formulate SEO data-driven content strategies for GPC clients;
- Communicate SEO insights and expertise to clients;
- Build out decks to support strategic search optimisation consulting;
- Manage, create and summarise monthly SEO reports;
- Support all SEO activity;
- Manage internal linking and outreach tasks to further boost the site performance
- Manage and validate (QA) freelancer outputs to meet highest standards;;
- Maintain a close watch over the new Google guidelines and updates
- Review articles created for SEO quality assurance;
- Recommend relevant content optimisations for best impact;
- Supporting Head of Search and Managing Director APAC on new business requirements and larger projects;
- When required, manage time and quality of freelancers and junior members of staff
- Liaise with project management team to improve processes and resource management.
- Paid Ads Activation and Integration (Text and banners)
- Launch PPC campaigns and manage/optimize campaign expenses, estimating costs, reconciling discrepancies and monitoring budget
- Monitor budget and bids to gain better ROI
- Involving in keyword selection and audience targeting
- Integrate SEO and PPC strategies for budget efficiencies and to boost performance
Qualifications
- At least 5 years’ experience within the SEO industry
- Experience within a similar role in an agency environment – highly desirable
- Strong working knowledge of the latest SEO techniques and algorithm updates
- Good knowledge of Google Webmaster Tools, Google Analytics, Adwords, SEMRUSH, Botify, and other keyword research and competitor's analysis tools
- A proven track record in delivering high performance SEO strategies for a range of clients
- Experience in creating effective outreach strategies
- A good working knowledge of WordPress and other CMS platforms
- Strong HTML and CSS skills
- Excellent presentation and reporting skills
- Ability to work with minimal supervision
- Strong team management skills
- Excellent communication and client-facing skills
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The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
