Company Description
Green Park Content is based in Singapore, Jakarta, Sao Paolo and London. At Green Park Content we specialize in digital content that connects with your audience, at the right time, in the right way. We bring data-driven insight and expertise in ‘always on’ SEO content to inform exceptional creative execution that can be measured, forecasted and drives results.
Currently we are looking for promising Senior SEO Specialist in South East Asia. Our colleagues are situated in Singapore, Indonesia, Malaysia, Thailand, Myanmar and Philippines.
Within Green Park Content you will build your digital expertise and soon you’ll understand the value of SEO, content and tech for brands. Our dynamic team is growing fast, and to support this we want to enable the next future talent.
Job Description
We are currently looking for a full time Senior SEO Specialist in the Phillipines and Malaysia to join our team with job details as follow :
- Accountability of SEO initiatives, deliverables and performance optimization
- Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan
- Track performance and website issues on a regular basis using Analytics and other Marketing Tools
- Monitor and align goals with key SEO KPIs and customer engagement KPIs
- Diligence in conducting keyword research and competitor analysis
- Support account managers and communicate the impact of search marketing to clients
- Support new business with proposals and market research
- Formulate SEO data-driven content strategies for GPC clients;
- Communicate SEO insights and expertise to clients;
- Build out decks to support strategic search optimisation consulting;
- Manage, create and summarise monthly SEO reports;
- Support all SEO activity;
- Manage internal linking and outreach tasks to further boost the site performance
- Manage and validate (QA) freelancer outputs to meet highest standards;;
- Maintain a close watch over the new Google guidelines and updates
- Review articles created for SEO quality assurance;
- Recommend relevant content optimisations for best impact;
- Supporting Head of Search and Managing Director APAC on new business requirements and larger projects;
- When required, manage time and quality of freelancers and junior members of staff
- Liaise with project management team to improve processes and resource management.
- Paid Ads Activation and Integration (Text and banners)
- Launch PPC campaigns and manage/optimize campaign expenses, estimating costs, reconciling discrepancies and monitoring budget
- Monitor budget and bids to gain better ROI
- Involving in keyword selection and audience targeting
- Integrate SEO and PPC strategies for budget efficiencies and to boost performance
Qualifications
- At least 5 years’ experience within the SEO industry
- Experience within a similar role in an agency environment – highly desirable
- Strong working knowledge of the latest SEO techniques and algorithm updates
- Good knowledge of Google Webmaster Tools, Google Analytics, Adwords, SEMRUSH, Botify, and other keyword research and competitor's analysis tools
- A proven track record in delivering high performance SEO strategies for a range of clients
- Experience in creating effective outreach strategies
- A good working knowledge of WordPress and other CMS platforms
- Strong HTML and CSS skills
- Excellent presentation and reporting skills
- Ability to work with minimal supervision
- Strong team management skills
- Excellent communication and client-facing skills
Top Skills
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
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