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WEKA

Senior Regional Marketing Manager

Posted 14 Days Ago
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In-Office
Singapore
Senior level
In-Office
Singapore
Senior level
The Senior Regional Marketing Manager will lead the marketing strategy and execution for the APAC region, focusing on partner marketing, field marketing initiatives, and scalable marketing operations to drive growth and brand presence.
The summary above was generated by AI

WEKA is architecting a new approach to the enterprise data stack built for the AI era. The WEKA® NeuralMeshTM sets the standard for AI storage defined infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that make GPUs, AI, and other performance-intensive workloads run faster, work more efficiently, and consume less energy.

WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s most innovative enterprises and research organizations, including 12 of the Fortune 50, reach discoveries, insights, and outcomes faster and more sustainably.

We’re passionate about helping our customers overcome complex data challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey

What’s Cool About This Job

In this role, you’ll work directly with WEKA's Sales and Marketing team, shaping and executing high-impact strategies in a fast-paced, innovative environment. You’ll be at the heart of WEKA’s marketing evolution, breaking down silos, streamlining operations, and driving key initiatives across the company. This is an opportunity to make a tangible impact, collaborate with cross-functional teams, and bring creative solutions to complex challenges—all within a high-growth company redefining what's possible in AI.

WEKA is looking for a Sr Regional Marketing Manager  to drive growth across one of our most dynamic and high-potential regions. This is a strategic, hands-on leadership role for someone who thrives in a fast-moving, startup environment—someone equally comfortable shaping go-to-market plans and rolling up their sleeves to execute them. You’ll define how we grow the region, build our brand, and accelerate pipeline in partnership with sales and channel teams. While experience in field and partner marketing is essential, this role goes far beyond execution—it’s about owning the regional strategy, navigating market nuances, and laying the groundwork for future scale.
This is a high-impact, builder role. You’ll be responsible for both shaping the strategy and executing the programs that bring it to life. There’s no team (yet), so you’ll need to be hands-on, resourceful, and excited to turn ideas into execution. If you love taking the lead, making things happen, and delivering measurable business outcomes, we want to meet you.

Responsibilities include: 

Lead Regional Strategy and Execution

    • Develop and execute the APAC marketing strategy in alignment with regional sales goals and global marketing priorities.
    • Translate high-level plans into programs that drive awareness, engagement, and pipeline growth across priority markets.
    • Serve as the regional marketing lead—trusted partner to sales, product marketing, and corporate marketing.

Drive High-Impact Partner Marketing

    • Collaborate with key partners (e.g., NVIDIA, Dell, channel) to develop joint go-to-market initiatives and co-branded campaigns.
    • Build strong partner relationships to unlock co-marketing opportunities and amplify regional presence.
    • Track and report on program impact, using insights to refine and scale successful initiatives.

Own Field Marketing Execution

    • Plan and run standout field marketing initiatives—industry events, executive briefings, partner activations, and webinars—that create demand and deepen relationships.
    • Partner with the APAC sales team to localize programs and accelerate regional pipeline.
    • Own end-to-end event logistics, budget management, and post-event performance analysis.

Build Scalable Marketing Operations

    • Create processes and workflows that support repeatable execution across multiple countries and teams.
    • Ensure message consistency and brand alignment by collaborating with product marketing, content, and digital teams.
    • Leverage Salesforce and other marketing systems to manage campaigns, track performance, and report on impact.

Ensure Operational and Regulatory Excellence

    • Manage the regional marketing budget with a focus on efficiency and ROI.
    • Ensure all marketing activities comply with local legal and regulatory requirements.

Desired Qualifications

  • A Bachelor’s degree in marketing, business or a related field
  • 8-10 years in B2B marketing, includes 5+ years leading marketing in APAC across multiple countries
  • Proven track record on driving pipeline, revenue and brand growth in a high-growth or enterprise B2B environment
  • Deep understanding of the APAC landscape and ability to tailor strategies by market maturity and cultural nuance.
  • Familiarity with a partner and channel marketing strategies
  • Proven experience with event planning, with a focus on partner & regional field events.
  • Excellent written and verbal skills, with proven capability to align cross-functional teams.
  • Proactive in addressing challenges and adept at adjusting to evolving priorities.
  • Results-oriented, curious, and thrives in fast-paced settings with a focus on continuous improvement.
  • Willingness to travel

How We Work: The WEKA Way

  • We are Accountable: We take full ownership, always–even when things don’t go as planned. We lead with integrity, show up with responsibility & ownership, and hold ourselves and each other to the highest standards.
  • We are Brave: We question the status quo, push boundaries, and take smart risks when needed. We welcome challenges and embrace debates as opportunities for growth, turning courage into fuel for innovation. 
  • We are Collaborative: True collaboration isn’t only about working together. It’s about lifting one another up to succeed collectively. We are team-oriented and we communicate with empathy and respect. We challenge each other and conduct positive conflict resolution. We are being transparent about our goals and the results we achieve. Together, we’re unstoppable. 
  • We are Customer Centric: Our customers are at the heart of everything we do. We actively listen and prioritize the success of our customers, and every decision we make is driven by how we can better serve, support, and empower them to succeed. When our customers win, we win.

Concerned you don’t meet every qualification? Don’t let it stop you from applying!
Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.

WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Top Skills

Salesforce

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