The Senior Product Marketing Specialist is responsible for managing Razer's Furniture product line, focusing on go-to-market strategies, financial targets, and marketing campaigns.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :The Senior Product Evangelist, Lifestyle for the Furniture category is responsible for global product marketing and management of Razer’s Furniture category that include product such as gaming chairs, gaming chair accessories and all gaming chair product done in collaboration with external 3rd party brands.The role will focus on developing and executing go-to-market plan and business initiatives to achieve the objectives set by the company.
- Drive towards achieving the financial targets in line with the company’s business objectives
- Analyze financial information to ensure all business initiatives and marketing campaigns meet expectations and to identify trends and growth opportunities
- Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product
- Conduct and perform competitive benchmarking and product comparison
- Develop comprehensive product launch plans for all new launches to summarize key activities that will drive category revenue and growth (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
- Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions
- Manage relationships with partners and work closely with internal teams to develop and design product
- Work with the Head of Lifestyle Division to manage budget for the business category
- Other duties as assigned
- BA/BS degree in Business, Marketing or related field, or equivalent experience
- Minimum of 3-5 years of product management and marketing experience in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plus
- Experience in developing and overseeing execution of marketing plans
- Experience with consumer electronics sales channels: retail, direct, online and distribution
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills including ability to successfully interact with executive management
- Preferred experience in working in a Global company with multiple stake holders across different countries and time zones
Are you game?
Top Skills
Digital Marketing
Marketing Copy
Web Merchandising
Razer Singapore Office
1 One-north Cres, Singapore, 138538
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