About ROLLER
ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.
But here's the best part: our team. We're a group of 150+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.
We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!
About the Role
As a Senior Product Marketing Manager, your mission during this 18-month maternity leave cover is to ensure that new product features are ready to go to market and that our teams are fully equipped with the resources they need. You will play a critical role in aligning the organization with the needs of our buyers, keeping the entire company informed about our product's unique value propositions and the benefits of new innovations. Your work will be central to ensuring that our customer-facing teams and partners have the knowledge and materials to effectively communicate the value of our products.
Ideal candidates will have experience in SaaS technology companies, with a strong focus on go-to-market strategies. As the primary connection point between Product, Sales, and Marketing teams, your communication skills, enthusiasm, and ability to work cross-functionally will be essential.
What You’ll Do
- Develop and execute GTM strategies for Tier 1-4 product releases.
- Lead cross-functional project meetings and manage Asana projects.
- Optimize the new product introduction (NPI) process for alignment between product and GTM efforts.
- Run monthly enablement syncs, create content, and manage guest speakers.
- Maintain and update the Enablement Hub, including sales collateral and training materials.
- Create and update sales/partner collateral, such as one-pagers and sales decks.
- Provide competitive intelligence through battlecards, competitor comparisons, and other tools.
- Write and maintain website content, including feature pages, product blogs, and product announcements.
- Manage and execute bi-annual product spotlight campaigns and support quarterly marketing campaigns.
- Serve as the connection point between Product, Sales, and Marketing teams.
- Hold regular 1:1s with Product Managers to align on feature readiness.
- Collaborate with the Field GM and broader marketing team to ensure messaging aligns with sales and marketing objectives.
- Support the delivery of PMM elements for quarterly marketing campaigns.
- Assist with RFPs by creating sample checkouts and providing tailored responses, where applicable.
About You
- 5-8 years product marketing experience in a B2B SaaS technology company
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
- Experience in crafting positioning, personas, and packaging products
- Are able to operate independently across a set of cross-functional partners
- Experience performing competitive market analysis
- Ability to interpret results to action improvements
- Ability to translate technical concepts into compelling content. A knack for messaging to different audiences and collaborating with sales and other cross-functional teams
- Excellent written and verbal communication
- Ability to quickly build rapport and maintain interdepartmental relationships
- Preferably experience with industry analysts
- A Bachelor’s degree in business, marketing, or technology or relevant field of study
Perks!
- You get to work on a category-leading product that customers love in a fun, high-growth industry- check our Capterra and G2 reviews.
- 4 Weeks of Annual Leave and 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate)
- Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
- Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
- Highly flexible work environment with an All Access pass to WeWork depending on your location
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
- Individual learning & development budget plus genuine career growth opportunities as we continue to expand!
What You Can Expect
- Initial call with our Talent Acquisition Manager
You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
- Interview with the Hiring Manager
You will get to meet with our VP of Marketing to learn more about the role & ROLLER whilst also talking through your experience in more detail.
- Loop Interviews
This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!
- Offer
If all lights are green and the fit feels right, we’ll conduct reference checks and you'll receive an offer to join!
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