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Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Job
The Senior Platform Specialist, Marketing Technology plays an integral, cross-functional role within the MarTech team. You will be responsible for operating platforms and supporting processes within the global marketing tech stack to support Marketing strategy and execution for the APAC region. You will help set up and maintain marketing, media, and advertising platforms, and support overall platform operations for WBD Streaming.
The Daily
- Collaborate with APAC Subscriber Acquisition, Content, Partner Marketing, and Global Buying Teams to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place
- Support senior MarTech team members with solutioning global-scale marketing automation projects by performing UAT, providing technical feedback, and creating both technical and stakeholder-facing documentation
- Intake platform support requests, document requirements, and perform troubleshooting steps prior to handoff to other MarTech resources
- Implement the taxonomies and naming conventions across digital channels to ensure accurate data collection for global marketing performance analysis
- Generate deeplinks, QR code generation, and ad-hoc tracking link creation
- Monitor ad platforms and QA platform performance during product enhancement updates and global launches as needed
The Essentials
- Bachelor's Degree in Business, Finance, Marketing, Math or related field is required.
- 3+ years of experience in marketing technology or media platform operations.
- Experience with data governance, taxonomy management, and UAT of marketing automation.
- Must have strong written and oral communication skills.
- Must be able to prioritize and manage multiple projects and timelines.
Nice To Haves
- Familiarity with media planning, execution, and measurement. Agency experience a plus.
- Experience with social media platforms, Google Marketing Platform, search, and programmatic.
- Experience with pixel deployment and tag management, Google Analytics experience a plus.
- Experience working with an MMP.
- Experience with Airtable, Power Automate, or similar tools.
- Demonstrated ability to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies.
- Experience in Direct to Consumer business. Experience within the OTT or Entertainment industry a plus.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
