Who we are
UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit https://www.umww.com/.
The Opportunity
We are seeking a data-driven and strategic Senior Digital Planner with deep expertise in Search Engine Marketing (SEM) and hands-on experience across multiple performance channels including Paid Social and Programmatic. In this client-facing role, you will lead digital campaign planning and execution across a portfolio of hotel and resort brands, driving measurable results such as direct bookings, revenue, and guest engagement.
This is a high-impact role for someone who can own SEM strategy while understanding how to orchestrate multi-channel campaigns to support full-funnel objectives in the fast-paced hospitality space.
Your responsibilities:
- Lead SEM planning and execution across Google Ads and Microsoft Ads, including keyword strategy, bidding models, A/B testing, and landing page alignment.
- Develop integrated performance media plans that combine SEM with channels such as Paid Social (Meta, TikTok) and Programmatic (DV360, TTD, etc.).
- Manage a high volume of campaigns across multiple hotel brands, regions, and seasonal windows with precision and attention to local market nuances.
- Serve as a primary point of contact for clients, confidently presenting strategies, performance results, and recommendations.
- Collaborate cross-functionally with regional marketing, revenue management, creative, and strategy to ensure alignment and flawless execution.
- Monitor campaign performance daily and optimize toward business KPIs (e.g., ROAS, CPA, direct booking volume).
- Provide detailed reporting, insights, and optimization roadmaps during regular stakeholder and client meetings.
- Stay ahead of industry trends and platform updates to bring innovation and efficiency to every campaign.
Ideally you have
- 4–6+ years of experience in performance media planning, with a strong emphasis on SEM.
- Solid understanding of multi-channel digital performance strategies, including Paid Social, Display, and Metasearch in the hospitality or travel sectors.
- Proven ability to manage complex, high-volume campaign portfolios across markets or properties.
- Google Ads and Analytics certifications preferred; experience with DV360, Meta Ads Manager, TikTok platforms is a plus.
- Excellent client-facing communication skills with the ability to explain technical performance concepts clearly.
- Strong analytical mindset and advanced Excel/BI tool skills to interpret data and guide optimizations.
- Highly organized, proactive, and comfortable in a fast-moving, detail-focused environment
UM is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
