Lead strategy and execution of content initiatives for the Northeast Asian market, focusing on user acquisition and operational performance.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
We are seeking a strategic content expert who is also well-versed in local market strategy and operations. The ideal candidate should be familiar with the Northeast Asian market and have experience working cross-functionally to execute business strategies and optimize operational performance. This role will be based in Singapore or Northeast Asian region (no relocation provided) and report to the Operations Director, Northeast Asia
- Market Strategy and Execution: Make data-driven strategies to achieve business KPI and execute them in a compliant and efficient manner. Optimize products and processes to ensure efficiency, scalability, cost-effectiveness and excellent user experience.
- Research & Outreach: Actively stay-on-top of the market, competitors and trends to identify and execute overall user acquisition, conversion and activation strategies, including but not limited to notification tools, landing pages and more.
- Product Optimization: Gather optimization opportunities from various sources, identify those most impactful to the business KPIs, act as the Go-To-Market(GTM) expert of relevant new and existing features and products, develop effective GTM strategies with multiple stakeholders, and drive market performance.
- Performance Management: Establish key performance indicators (KPIs) to effectively monitor market performance, build dashboards, and identify strong opportunities to strategize and execute.
- Stakeholder Management: Collaborate with product management, legal and compliance, and other internal stakeholders to drive efficient alignment and achieve business objectives. Collaborate with the BD and Product teams to support key channels with clear KPIs.
- Leadership: Support the Operations Director with designing and driving overall regional strategies, key projects, operational performance, and innovations. Support the team with ruthless prioritisation to hit key targets within limited timeframe and mentorship to drive team growth.
- Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing, communications)
- 6-8 years of growth strategy experience in e-commerce, social media, financial services, fintech, tech or related industries
- Proven track record of proactively driving growth by breaking down northstars to clear strategies and deliverables
- Experience with off-page content strategy, content localization, performance management of various ranking sites and media platforms, on-page optimization, link building, content and metadata optimization
- Strong analytical skills with the ability to pull data, analyze with business acumen and deliver visualisation (e.g, Amplitude)
- Excellent communicator and proficient in fast, succinct and clear research and report-writing
- Demonstrated ability to work in a fast-paced, dynamic environment and manage multiple projects concurrently
- High level of ownership with interpersonal ability to drive collaboration, build alignment, and foster relationships with global, multi-level, cross-functional stakeholders
- Ability to quickly pick up a high level of product understanding through self-driven learning
- Passion to learn, share and succeed as a team
- Fluent in English and another key Northeast Asian language, in order to collaborate with the Northeast Asian stakeholders
- Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics (Or capable of efficient, self-learning)
- Familiarity of online platforms or e-commerce companies
- Familiarity of regulatory frameworks and compliance requirements related to marketing in Northeast Asia
- Direct or indirect people management experience
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Top Skills
Amplitude
Analytics Platforms
Content Management Systems
Keyword Analysis Tools
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