Senior Media Planner

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!

Job Description

You will play an instrumental role in supporting the team in our day-to-day operations, working on a myriad of government campaigns to enhance the lives of Singaporeans. As part of our team, you will get to horn your expertise in crafting strategic media plans, optimizing advertising budgets, and ensuring campaign effectiveness in driving the success of our media campaigns and contributing to the greater good of our society.

Expectations of a Senior Integrated Media Planner:

1. Planning

• Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
• Liaise with media owners for proposals
• Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying 

• Negotiation with media owners for better rates and value adds
• Booking of ads – both managed service and self-service
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
• Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
• Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings

Qualifications

• At least 2 - 3 years’ of media experience across both traditional and digital media
• Meticulous, able to organise and prioritise tasks and work under tight timelines
• Resilient to change and willing to keen to learn new skills
• Strong communication skills, both written and verbal, with internal and external parties
• Good with numbers

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.