Senior Media Planner

Posted 8 Days Ago
Be an Early Applicant
Singapore
5-7 Years Experience
AdTech • Marketing Tech
The Role
Join a dynamic team delivering award-winning digital campaigns. Requires strong skills in developing digital media solutions and managing planning, buying, implementation, optimization, and reporting to meet client objectives. Must have knowledge of digital channels and infrastructure, as well as experience in managing online and offline media campaigns.
Summary Generated by Built In

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Job Description

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

You will be joining a dynamic team that delivers award-winning digital campaigns. If you are strong in delivering and developing exciting digital media solutions while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!

Main Responsibilities

  • Drive relationships at the appropriate levels of our client organizations
  • Apt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking.
  • Have prior platform experience in managing both online and offline media campaigns, including but not limited account setup, strategy development, organization, and management
  • Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
  • Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
  • Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues 
  • Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
  • Assist in mentoring, and developing team members – execs/ junior planners
  •  Experience using ad management platforms (e.g., Meta ads manager, TikTok, LinkedIn Business manager, SA360, DV360, CM360).
  • Familiarity with ad tech solutions, such as data management platforms (DMPs) and ad servers.

Qualifications

  • 2-3 Years Experience working on Medium to Large Volume Clients, Regional Account Management Experience is a plus
  • Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platform
  • Strong Business Acumen, Planning and Analytical Skills
  • Must have intermediate knowledge on Digital Performance KPIs and KPDs, and working knowledge on platform set-up (i.e. Facebook BM, Google Ads) Possess rigor with ability to thrive in a fast-paced and dynamic environment
  • Ability to handle multiple tasks simultaneously and lead own projects autonomously with minimal supervision
  • Any tourism / hospitality experience will be ideal
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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