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Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
You will have solid understanding of media planning, buying and analytics across multiple media channels. This is a leadership role that requires a strategic thinker who is skilled at integrated campaign planning, execution, and team management. You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape.
Key Responsibilities:
- Lead the development, implementation, and management of integrated media strategies across multiple media channels, including but not limited to, digital, social, out of home and radio.
- Collaborate with the creative team, account managers and clients to identify target audiences and design media strategies that engage, inform, and motivate.
- Oversee and manage media strategy, planning, buying and execution for all client accounts.
- Utilize various analytics tools to monitor, measure and optimize campaign performance.
- Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
- Develop and maintain strong relationships with media suppliers and negotiate contracts to ensure the most effective media buy.
- Stay updated with the latest trends, innovations, and technologies in the media industry to provide cutting-edge solutions for our clients.
- Manage, mentor, and develop a team of media planners and executives.
- Prepare and present performance report to senior management and clients.
- Be focused on results that matter to the client in full funnel campaigns including awareness, consideration, lead generation and acquisition, which is a focus for the business.
- Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/ discrepancies.
- Ensure media deliverables are met on time and within budget and align with clients’ objectives.
- Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences.
- Work with media planners and buyers to ensure accurate and timely invoicing (e.g., regular review of unbilled reports, resolve unbilled cases with Finance).
Qualifications
- Minimum 6 - 8 years media planning experience required, with focus on strategic and operational planning and execution. Strong local hands-on knowledge is a preference.
- Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning.
- Familiar with the timelines, processes and needs of the implementation of all media.
- Proficient in using media analytics software and tools.
- Excellent communication, negotiation, and presentation skills.
- Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
- Fluent with mid- and lower-funnel media channel optimization.
- Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Proven track record of managing successful media campaigns.
- Exceptional leadership skills with experience in team management.
