Senior Executive, Media Activation

Role Overview:

We're looking for a hands-on Senior Media Activation Executive to manage and execute biddable display, video and programmatic campaigns for Google Store APAC. This is an activation-heavy, client-facing role focused on campaign setup, optimization, budget management, and performance reporting.

Key Responsibilities:

Paid Campaign Execution & Management:

• Work with offshore team to build and launch paid display, video and programmatic campaigns. 
• Set up campaign structures: audiences, ad sets, budgets, bidding strategies, creative trafficking.
• Manage daily campaign optimization: adjust budgets, pause underperforming ads, scale winners, refine targeting.
• Execute A/B testing: creative variations, audience segments, placements, messaging, bidding strategies.
• Traffic and QA all ads: ensure correct links, UTM parameters, creative specs, brand compliance before launch.
• Manage monthly media budgets: daily pacing against planned
• Coordinate with creative team on ad production needs: brief formats, specs, provide performance feedback.

Client Management & Reporting:

• Manage client’s reporting tasks (i.e. creative reports, audience reports, weekly reports, launch/promo reports) and deliver clear insights, recommendations and next steps
• Manage campaign timelines and client approvals for ad creative and campaign launches.
• Respond to client requests and questions quickly and professionally.
• Present campaign results and strategic recommendations confidently.

Performance Analysis & Optimization:

• Monitor campaign performance daily across all platforms using native dashboards and reporting tools.
• Track media metrics: CPM, CTR, CPA, CVR, reach
• Conduct post-campaign analysis with actionable learnings for future activations.
• Create performance reports with clear data visualization and strategic insights.

Required Qualifications:

Experience:

• 2-3 years in paid digital media with hands-on campaign management experience across Google Ads and DV360.
• Agency background preferred.
• Proven track record managing significant budgets and complex multi-market campaigns.

Platform Expertise:

• Experience in managing Google Ads and DV360 campaigns from end-to-end (i.e. budget & audience planning, set up and reporting)
• Experience with Campaign Manager 360 for ads trafficking

Technical Skills:

• Campaign setup, trafficking, and optimization across multiple platforms.
• Audience building: custom audiences, lookalikes, interest/behavioral targeting.
• Conversion tracking and ad tags implementation.
• Budget management and pacing.
• A/B testing methodologies.
• Analytics and reporting (Google Suite proficiency required – e.g. Google Sheet).

Client-Facing Skills:

• Excellent communication and presentation skills.
• Comfortable working with large volume of data and processing them into clear, actionable insights.
• Detail-oriented with strong QA skills.
• Thrives in fast-paced, deadline-driven environments.
• Professional, responsive, organized.

Preferred/Nice-to-Have:

• Google Ads Display / Google Ads Video / DV360 certification.

Role Summary and Impact.

3 best things about the job:

1. Working in one of the most digitally advanced and forward thinking media agency that is globally connected
2. Regular on job training that will be provided to ensure your success in your role
3. An opportunity to work with and learn from highly experienced, action orientated media practitioners

Measures of success –

In three months:

• Gained certification on Google Ads Display, Video, DV360, CM360 etc.
• Familiarity with the Google Store ways of working and manage campaign executions and reporting.

In six months:

• Be able to manage offshore team and independently handle campaign deliverables and deadlines.

In 12 months:

• Be comfortable assisting the Display lead in developing testing proposals for the channels
• Confident in presenting to clients for campaign updates and performance

Skills and Experience 

• Positive attitude and hunger to learn – the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes
• Comfortable using Google sheets, formulas and manipulating dashboards – An analytical mind that is creative as well as data driven to identify trends/patterns and insights
• Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints
• In addition to demonstrated expertise in display / programmatic channels, candidates with a strong understanding of the overall Digital landscape will be preferred, enabling them to identify cross-channel opportunities and apply complementary, multi-platform strategies aligned with client objectives

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.