Senior Media Activation Executive

About Media Futures Group (MFG)

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

About the role

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup and activation of social media and programmatic campaigns across multiple countries via a self-service ad platform (e.g. Meta Business Manager, Google Ads) or demand-side-platform (DSP) for the Google client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, ROAS) and will leverage real-time auction bidding across the ad platforms.

Role responsibilities include but are not limited to:

• Directly supports 2-4 markets for Google Play Store.
• Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA and reporting.  
• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform best practices (naming conventions, campaign structure, settings, etc)
• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
• Meets campaign objectives by EOQ (e.g. client KPIs, Pacing), and/or flags potential performance issues in a timely manner
• Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Growing knowledge of tactical essentials including but not limited to inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Growing knowledge of adjacent and/or connected disciplines including Planning, Data Strategy, Analytics and AdOps 
• Growing knowledge of the channels/ad-tech ecosystem (publishers, data, platform, etc.) for specific APAC market(s) you are working on
• Growing grasp of overall campaign lifecycle and the role social/search/programmatic plays within it
• Communicates planning successes, failures, and escalations to line manager in a timely manner
• Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Desired background experience:

Required

• 1-2 years work experience on activating Google ads platform OR Social channels (e.g. Meta, Tiktok, Reddit, LINE) 
• High attention to detail, and excellent organizational skills
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc)
• Demonstrable interest in social/programmatic/Search/ad/mar-tech
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Desirable

• Previous experience working on the Google Ads or programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Proficiency planning and deploying campaigns via self-serve ad platforms (e.g. Meta Business Manager, Google Ads) or enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• Google stack experience