Company Description
foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017.
In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 18 markets in both regions.
Job Description
We are looking for a Senior Manager, Performance Marketing - SEO & ASO to work directly within our Regional Performance Marketing teams for APAC, Europe and Turkey.
Responsibilities:
- Contribute to defining and executing SEO strategies for specific DH brands
- Perform ongoing keyword discovery, expansion and optimization
- Evaluate search demand to identify growth opportunities for our products
- Work with local product teams to push the SEO agenda and ensure that improvements are implemented in a timely manner
- Perform regular deep dives/website audits (Onsite, Offsite and Technical)
- Liaise with product management team to anticipate future website migrations, website releases and define combined SEO/Product OKR’s
- Monitor and measure relevant SEO KPI’s (organic ranking, traffic and acquisitions)
- Share SEO best practices with stakeholders among all web platforms
- Work with the product management and development teams to ensure SEO best practices are properly implemented
Qualifications
- 5+ years of working experience in the field of Online Marketing (especially SEO) or multi-channel marketing with SEO as strong focus
- You have a university degree in marketing, business, economics, management, engineering or similar field
- Strong knowledge and experience in web development (previous web-mastering activity is a plus)
- You like to work autonomously and like to lead projects from start to finish by strategising project and executing on them. You should enjoy being hands on.
- Solid knowledge of SEO Onpage Optimization techniques
- Good knowledge of SEO tools (Ahrefs, Google Search Console, Sistrix, SemRush, Searchmetrics, Google Analytics, Screaming Frog etc.)
- Advanced HTML, PHP and JavaScript (familiarity with Python a plus)
- Experience working with CMS tools, Single Page Applications and Angular Js a distinctive plus
- Excellent communication skills in English are required, any other language a plus
- Experience in Product Management and/or in SEM a distinctive plus
- You are a great team player who can also work independently
- You are a fast learner and passionate about SEO
- You’re analytical as well as data driven
- You take pride in running successful initiatives
- You are a great communicator, highly motivated, with a hands-on mentality
- You thrive in a challenging fast-paced environment
- You can have fun at work and don’t take yourself too seriously
Additional Information
- A dynamic and challenging working environment with a steep learning curve
- Responsibility from day one in the leading food delivery company in the world
- The opportunity to be part of a happy, high functioning and smart team
- Periodic fun, engaging company events & team activities
- A company committed to developing you personally and professionally.
- A vibrant and international team with diverse backgrounds from all over the world
- A culture that empowers you to take full ownership of your work and career
Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.
