Senior Manager, Partner Marketing - AWS

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About the Role
We are seeking a results-driven Senior Manager, Partner Marketing - AWS to lead strategic co-marketing and go-to-market (GTM) initiatives with Amazon Web Services (AWS). This externally facing role is central to shaping how we go to market with AWS-across campaigns, pipeline acceleration, and field alignment-and in ensuring we meet the expectations tied to joint marketing investments and partnership commitments. You'll be responsible for building and scaling marketing programs that align to strategic priorities and deliver impact across brand awareness, demand generation, and sales pipeline. This includes integrating Account-Based Marketing (ABM) strategies, executing joint campaigns across industries and solutions, and activating 3-way partnerships across all routes to market-including resell, co-sell, and marketplace motions with and through the broader partner ecosystem. This role requires experience working directly with or for AWS, strong GTM and stakeholder management skills, and the ability to lead in a fast-moving, matrixed environment.
Key Responsibilities:
Strategic Partner GTM Planning & Execution
Lead integrated GTM planning with AWS to support shared business goals and marketing investment commitments.
Develop and execute scalable joint campaigns aligned to strategic initiatives like AI adoption, cloud migration, industry-specific solutions, and security transformation.
Embed ABM strategies into joint programs to drive targeted engagement, deepen account penetration, and accelerate pipeline.
Ecosystem Co-Marketing & 3-Way Plays

• Orchestrate 3-way GTM programs with AWS and additional partners-such as ISVs, GSIs, and resellers-to drive multi-partner motions across co-sell, resell, and marketplace routes to market.
• Identify and amplify scalable campaign plays and solution bundles that align with top ecosystem priorities.
• Collaborate across global and regional teams to execute joint activations with field and partner sales alignment.

Campaign & Program Management

• Plan and execute strategic sponsorships and activations at AWS re:Invent and ServiceNow Knowledge, ensuring our joint messaging and presence is impactful and aligned with core GTM themes.
• Oversee end-to-end campaign development-including messaging, content, digital promotion, events, and demand gen programs-leveraging both internal resources and AWS partner programs (e.g., APN, MDF).
• Measure, optimize, and report performance across key metrics such as engagement, influenced pipeline, and ROI.

Partner & Stakeholder Engagement

• Serve as the primary marketing point of contact for AWS and act as the connective tissue across internal teams (sales, alliances, product, field marketing).
• Build trust-based relationships with AWS field and marketing leaders, understanding their goals and co-creating value-driven marketing initiatives.
• Deliver executive-level reporting and insights on partnership progress and marketing impact.

Thought Leadership & Innovation

• Stay ahead of AWS program developments, industry trends, and new marketing tactics to bring fresh, forward-looking ideas into play.
• Represent the company at AWS and ecosystem events, contributing to panels, executive briefings, and industry conversations where appropriate.

Qualifications

• 10+ years in partner or B2B marketing, with direct experience working with or for AWS on co-marketing and GTM programs.
• Strong understanding of AWS partner programs, routes to market (resell, co-sell, marketplace), and funding structures (e.g., MDF, co-op).
• Proven success developing integrated GTM strategies, including Account-Based Marketing (ABM), pipeline acceleration, and co-branded campaigns.
• Experience leading cross-partner initiatives with ISVs, GSIs, and resellers in multi-way partnership constructs.
• Executive presence, outstanding collaboration skills, and ability to influence in a highly matrixed environment.
• Comfort managing large budgets and demonstrating marketing performance with data-driven insights.
• Self-starter mindset with the ability to prioritize and deliver in a fast-paced, high-growth environment.

Why Join Us
You'll join a world-class partner marketing team shaping the future of how hyperscalers and ecosystems go to market together. If you thrive at the intersection of strategy and execution, love working with partners, and want to build programs that truly move the needle at one of the fastest growing companies in the business, this is your opportunity to make a lasting impact.
FD21
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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