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Accor

Senior Manager - Marketing & Product

Posted Yesterday
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Hybrid
Singapore, SGP
Senior level
Hybrid
Singapore, SGP
Senior level
Lead marketing, communications, and product strategy for Accor Plus’s member proposition. Develop hotel partner offers, guide creative and performance reporting, support member campaigns and market launches, and own digital product initiatives, processes, playbooks, and terms and conditions. Build relationships across hotel and strategic partner networks while coaching two direct reports and influencing global stakeholders.
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Company Description

Accor Plus, Accor's leading loyalty subscription business for over 30 years, delivers exclusive value and premium experiences to 450,000+ ALL Accor+ Explorer members across 20 countries, offering meaningful benefits and driving deeper loyalty for both members and hotel partners.

Job Description

About the Role

We're looking for a Senior Manager, Marketing and Product to lead the marketing, communications and product strategy behind the ALL Accor+ Explorer member proposition.

You'll own how we market to hotel partners and members alike – shaping offers, driving campaigns, and continuously optimising our product. You'll lead two direct reports and work closely with hotel partners, regional teams and strategic partners internally and externally.

What you'll do:

  • Guide hotel partners on offer strategy, creative and performance reporting

  • Support marketing campaigns for member communications and new market launches

  • Own product initiatives – including digital projects, processes, playbooks and T&Cs

  • Build strong relationships across Accor's hotel and strategic partner network

  • Coach and develop a small team

What you'll bring:

  • A degree in Business, Marketing or a related field

  • Solid experience in product or partnership marketing

  • A sharp eye for detail and a genuine curiosity about customer experience and capabilities.

  • Exceptional stakeholder management skills with a demonstrated ability to influence and collaborate across interconnected global organizations.

This is a role for someone who loves connecting the dots between creativity, commercial thinking and people - and who wants to help build something members genuinely love.

Qualifications

  • Education: Bachelor’s degree in Business, Marketing, or a related field.

  • Experience: Proven track record in product marketing, partnership marketing, or managing loyalty/membership program propositions.

Why You'll Love Us

  • Hands-on role with real day-to-day impact across a global hospitality brand

  • Supportive, results-driven team environment 

  • Hybrid Working with 2 days WFH and 3 days in office

  • Staff discounts at our hotels worldwide

At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.

Additional Information

Our commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.

Accor Singapore, Singapore, SGP Office

Singapore, Singapore

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