Senior Manager, Growth, Integrated Marketing

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
You'll be part of a collaborative, results-driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data-driven decision-making, and a builder's mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex's impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds.
What you'll do
We're looking for a Senior Manager, Growth, Integrated Marketing who brings strong creative instincts, strategic thinking, and cross-functional leadership. Reporting into the Head of Growth, this role sits within the Growth org and focuses on shaping and executing creative-led campaigns that connect strategy, messaging, and execution across the customer journey.
This is a hands-on role for someone who thrives in close partnership with Design, Brand, Product Marketing, and Growth teams-owning the creative direction of growth and lifecycle campaigns, translating insights into sharper ideas, and continuously evolving how we engage customers from onboarding through retention and expansion.
If you thrive on turning insights into ideas, and ideas into creative that converts, this role is for you.
This role is based in Singapore.
Responsibilities:

• Lead the strategy, planning, and execution of integrated growth campaigns across email, in-product, CRM, ads, landing pages and owned channels, ensuring cohesive storytelling across the customer journey.
• Partner closely with Design, Brand, Product Marketing, and Growth teams to concept and execute creative-led initiatives from onboarding through retention and expansion.
• Act as the creative and strategic owner for growth and lifecycle campaigns - translating cross-functional inputs into clear briefs, compelling narratives, and effective creative direction.
• Develop and iterate messaging, visuals, and sequencing based on performance insights and qualitative feedback, leveraging support from analytics and data science partners.
• Collaborate with Product Marketing to align growth campaigns with product launches, feature adoption, and user education moments.
• Oversee the end-to-end creative process - from brief to delivery - ensuring clarity, quality, and on-time execution.
• Manage and prioritize creative requests across global and regional teams, balancing brand and performance goals.
• Coordinate internal and external creative resources to support growth initiatives, ensuring brand consistency across all touchpoints.
• Use lifecycle performance signals (engagement, activation, retention, conversion) to inform creative and strategic iteration, focusing on insight-driven optimization
• Champion high creative standards within growth channels while balancing brand storytelling and performance outcomes.
• Stay up-to-date on digital trends, creative formats, and growth tactics to continually evolve our approach.

Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:

• 8+ years of experience in creative, growth marketing, CRM marketing, or integrated marketing roles- ideally in tech, fintech, or high-growth environments.
• Proven experience running creative-led growth campaigns in close partnership with Design, Brand, Product Marketing, and Growth teams.
• Strong creative instinct and storytelling ability, with the ability to bring structure and cohesion to complex lifecycle journeys.
• Deep understanding of growth and lifecycle marketing channels, including email, paid media, and in-product engagement.
• Ability to interpret insights and trends and translate them into clear growth strategy and creative direction.
  Strong cross-functional collaborator with experience working alongside analytics or data science teams.
• Excellent project management skills, with the ability to manage multiple growth initiatives simultaneously.

Preferred qualifications:

• Experience with creative testing frameworks and performance analysis tools.
• Familiarity with marketing automation, personalization, and A/B testing platforms.
• Experience leading creative direction for B2B or fintech products across APAC or global markets.

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.