Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :Razer is seeking a data-driven and customer-obsessed CRM Manager to lead the strategy, execution, and optimization of our global CRM programs. You’ll play a key role in driving customer engagement, retention, and lifetime value across our D2C ecosystem—developing and leveraging email, SMS, push, and loyalty channels to deliver personalized, high-impact campaigns that resonate with gamers worldwide.CRM Strategy and Execution
Own the end-to-end CRM lifecycle strategy across acquisition, onboarding, engagement, retention, and win-back.
Develop and execute multi-channel campaigns (email, SMS, push, in-app) that drive revenue and engagement.
Segmentation and Persoanlisation
Build and optimise audience segments based on behavioural, transactional, and demographic data.
Partner with product and creative teams to deliver personalised messaging that aligns with gamer personas and product launches.
Automation and Journeys
Design and implement automated customer journeys and trigger-based communication using CRM tools (e.g. Salesforce Marketing Cloud)
Continually test and optimise flows to improve open rates, CTR, and conversion.
Analytics and Reporting
Define KPIs and track performance of CRM campaigns, providing actionable insights and recommendations.
Measure impact on customer LTV, churn, and retention
Present performance reviews and strategic recommendations to leadership on a regular basis.
Cross-Functional Collaboration
Work closely with Product, eCommerce, Affiliate, and Regional Marketing teams to algin CRM efforts with broader business goals.
Support campaign rollouts, including product launches, seasonal promotions, and loyalty initiatives.
4–6 years of experience in CRM, lifecycle marketing, or retention marketing—preferably in eCommerce, gaming, or consumer tech.
Strong understanding of CRM platforms, customer data, and marketing automation tools.
Proven track record of building and optimizing lifecycle campaigns that drive measurable business outcomes.
Analytical mindset with experience in A/B testing, segmentation, and performance reporting.
Passion for gaming and understanding of gamer behavior is a strong plus.
Excellent communication and project management skills
Are you game?
Top Skills
Razer Singapore Office
1 One-north Cres, Singapore, 138538
