What you’ll do
As the Senior Lifecycle Marketing Manager, you’ll support ActivTrak’s lifecycle programs for the full journey of audiences who enter the ActivTrak ecosystem. Key responsibilities include strategy and program definition to nurture relationships to create new customers, retain and expand current customers, win back previous ones, and ultimately create a customer love so deep that every customer becomes an advocate. You’ll focus on educating audiences across multiple channels on our free and paid plans so they get continuous value from the ActivTrak product and experience. This role requires a collaborative mindset to balance priorities across Marketing, Sales, Operations, Customer Success and Product.
- Develop an in-depth knowledge of our customers (future, current and past ones) and their buyer journey
- Define and implement programmatic campaigns that align with quarterly initiatives
- Determine and monitor Key Performance Indicators (KPIs) for success across the buyer’s journey
- Own our customer advocacy program across third-party sites like G2, TrustRadius and more
- Create and execute multi-channel lifecycle campaigns across email, in-app notifications, re-targeting and more
- Manage monthly communications with customers
- Support webinar planning, strategy and execution
- Write & edit copy for webcast abstracts, emails and more
- QA and approve lifecycle communications
- Continue, evolve and manage our peer review programs across TrustRadius, G2, Capterra and more
- Coordinate complex lifecycle workflows from end to end
- Project manage lifecycle campaigns from conception to reporting
- Define content strategy to support lifecycle campaigns
Requirements
Your experience
We're looking for a customer-centric marketing who is/has:
- 4 or more years of B2B marketing experience
- The proven ability to define marketing objectives, execute integrated campaigns, and track & evaluate results
- A creative problem solver capable of navigating a fast-paced, team-oriented environment
- Exceptional project management skills and attention to detail. Excellent organizational skills. Problem-solver with the ability to guide a team to a high standard of excellence
- A proven track record in lifecycle marketing with a focus on retention and revenue growth
- Proven experience directly managing end-to-end campaign development
- CRM (Salesforce) and marketing platform (Marketo, On24) proficiency
Benefits
Work environment
- Position is remote within US
- Minimal travel
- Limited physical demands
This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!
ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. #LI-REMOTE
