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The LEGO Group

Senior Key Account Manager (Thailand Market)

Posted Yesterday
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In-Office
Singapore, SGP
Senior level
In-Office
Singapore, SGP
Senior level
The Senior Key Account Manager will drive sales growth in Thailand by managing customer relationships, aligning marketing efforts, and executing business plans while focusing on long-term partnerships and market insights.
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Job Description

Are you interested in joining the LEGO® India and Emerging Asia Markets business, and working closely with a dedicated team to drive our sales in the region?

Bring your experience and commercial skills to deliver our growth plans for Thailand!

Core Responsibilities

Customer management

  • Partner customers pro-actively to develop a best-in-class business plan via the joint business planning process. Utilise your deep understanding of the Thailand market or Emerging Asia markets to understand what initiatives will drive the active consumer base and consumer sales alike in this exciting market.

  • Focus areas will include: Leverage foundational studies and market insights to develop specific strategies to build the current business, while exploring opportunities for channel expansion and space gains in the market.

  • Partner with the IEA marketing team to align activities around a comprehensive marketing calendar, targeting growth across all audience segments and bringing our strongest passion points to life.

  • Preparing customer business plans with a view to investment strategy, including contribution to trade (CTT) management and trading terms negotiation.

  • Show proficiency in collaborating with internal colleagues and connecting the different distributor teams with the relevant functional teams in The LEGO Group.

  • Drive a culture of aligned strategic objectives and joint targets.

Demand Planning and Forecast Process

Responsible for driving the Launch and Promotions planning, sales forecast and space planning in stores. Conducting demand analysis and handling channel flow casting and exit strategy with customers.

Collaboration with Marketing

Actively involved in Key Account Manager (KAM) internal meetings and regional direction follow-ups. Act as a sparring partner for the IEA marketing team to leverage regional and global campaigns in the Thailand market.

Play your part in our team succeeding

The Thailand market is a part of BU India and Emerging Asia and is a distributor market managed by a Senior Key Account Manager in Singapore.

The business in Thailand has a strong strategic focus, as we look to reach more audiences and build the brand in this market which has a mature retail landscape, a long-term distribution partner and a history of healthy, sustainable growth. The Thailand business is fully supported from our central office in Singapore.

The Senior Key Account Manager will report directly to General Manager of BU India and Emerging Asia. The successful candidate will be responsible for overall strategy, distribution, sales and merchandising of LEGO brand in Thailand, while collaborating closely with other functions in the BU and the APAC regional teams.

Thailand has been identified as one of our future growth markets in APAC and is part of the BU India and Emerging Markets Business Unit.

The vision is to accelerate the LEGO Brand in the market, but also to leverage the intrinsic values of the LEGO Brand to raise awareness and interest in Toys as a means to recognize toys and playing as part of children’s development.

This should lead to many more children being exposed to the Learning-through-play concepts that constitute the LEGO Brand across the world.

Do you have what it takes?

  • Has at least 5 years of customer facing key account management experience. Preferably within the consumer goods industry.

  • Strong account manager with hands-on experience of successful negotiations & delivering multi-year account improvements. Needs to express a genuine interest and motivation to build long-term strategic relationships with customers.

  • Commercial Acumen & Entrepreneurial; able to analyze market and customer information turning them into insights. Able to identify business opportunities both with short- and long-term impact.

  • Exhibit strong leadership skills and be able to work well within a sales leadership network.

  • Operational knowledge of the Thailand market is beneficial, or experience working in other Asian emerging markets

  • Experience working with Branded Channels and distributor markets will be great

  • Curious!

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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