Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
Growth Marketing at Airbnb is at the intersection of marketing, data and technology. We are looking for a Senior Growth Marketing Manager supporting our Search Program. The ideal candidate is energetic and a self-starter willing to dig in and own the foundations of our program. You can ramp up quickly and work effectively with little oversight and prioritize and manage your own work, clearly tying it to the goals of the larger team, and the business as a whole.
This Senior Growth Marketing Manager will report to the Growth Marketing Lead and will be based remotely in Singapore, Japan or South Korea. They will be responsible for leading their regional SEM, and full-scale SEM initiatives from concept to completion, helping to raise the bar of expertise in our team.
The Difference You Will Make:
Airbnb is looking for a Senior Growth Marketing Manager that will own a significant part of our growth marketing SEM program. With your expertise, we will expand our current program and prepare for the future of both the industry and Airbnb.
Candidates must demonstrate a clear understanding of SEM within Growth Marketing, and how Growth Marketing influences overall company growth. Our ideal candidate has extensive experience owning SEM and other parts of the growth marketing funnel, and is a proven thought partner for cross functional as well as regional teams.
A Typical Day:
- Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing and improvement of bid management processes.
- Develop an effective optimization process to quickly identify and respond to changes in performance.
- Proactively find new opportunities for growth and efficiency gains.
- Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.
- Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.
- Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program.
- Communicate with the Growth Marketing Leadership Team - sharing performance, insights and new opportunities.
- Work closely with our regional partners to fully support regional goals.
Your Expertise:
- 8+ years of relevant experience working at an in-house growth marketing team
- Great interest in, and a proven track record of owning growth marketing channels, preferably SEM
- A strong analytical mindset with the ability to connect data to creativity
- Collaborative in approach and empathetic in nature
- Strong written and verbal communication, able to translate technical concepts into easy to digest information
- Organized and with attention to detail
- Proactive desire to understand and take pride in how your work contributes to the bigger picture
- Additional language skills in Japanese or Korean would be a plus as the role requires coverage for those markets
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
