Lead full-funnel growth across Southeast Asia: remove onboarding friction, run multi-channel acquisition campaigns, own campaign P&L, collaborate with product for growth loops and feature launches, and build segmentation and lifecycle frameworks to increase activation, retention, and LTV.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the OpportunityWhat You’ll Be Doing What We Look For In You Perks & Benefits
We are looking for a data-driven and commercially minded Senior Growth Manager to lead growth initiatives across Southeast Asia. You will own the full-funnel strategy for these markets — from improving market accessibility and reducing barriers to entry, to executing high-impact campaigns and driving product-led growth. This is a high-visibility individual contributor role where your work will directly influence user acquisition, activation, and retention across three of SEA's most dynamic markets.
Market Accessibility
- Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
- Partner with product and compliance teams to localise the product experience for SEA users.
- Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.
Campaign Management
- Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
- Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
- Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
- Analyse campaign performance, extract actionable insights, and iterate rapidly.
Product Growth Marketing
- Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
- Drive go-to-market execution for new product launches and features in the three markets.
- Champion user research and local market insights to shape product roadmap priorities.
- Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.
- 5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets.
- Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously.
- Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
- Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
- Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
- Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
- Fluency in English required; proficiency in Filipino, or Bahasa Indonesia is a strong plus.
- Experience in fintech, crypto, or consumer apps is preferred.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Notice:
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