SENIOR ECOMMERCE MARKETING ASSOCIATE

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Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

The Senior ECommerce Marketing Associate supports the day-to-day execution of ECommerce marketing activities across paid, owned, and promotional channels, with the goal of ensuring campaigns and initiatives are delivered accurately, on time, and in line with commercial priorities.

This role is hands-on and execution-focused, working closely with the ECommerce Marketing Manager to operationalise plans, track performance, and maintain strong marketing hygiene across calendars, trackers and workflows.

It is an entry-to-mid-level role designed to build strong foundations in ECommerce operations, campaign execution, and cross-functional collaboration.

Responsibilities:

A. Campaign & Activation Support

• Execute and support key promotional, tactical, and payment initiatives across markets, supporting day-to-day execution tasks such as coordination, checks, and follow-ups across CRM activations, paid media, Community, and Social

• Support campaign launch and wrap-up activities by checking that all setups, assets, and timings are correctly implemented

• Support the day-to-day implementation of always-on initiatives and provide ad-hoc execution support for seasonal or global campaigns when requested

B. Performance Tracking & Reporting Support

• Track day-to-day campaign performance to identify and flag issues or risks in a timely manner

• Maintain and update campaign trackers, calendars, and reports to ensure information is accurate and up to date

• Support campaign wrap-ups by consolidating key learnings and challenges, discussing them with the manager, and sharing relevant updates with cross-functional teams.

C. Cross-Functional Coordination

• Liaise with CRM, Performance Marketing, and DX-DC (CRO / UI-UX) teams to support execution needs

• Follow up on action items and ensure inputs are delivered on time

• Act as a dependable execution support within the ECommerce operating model

D. Operational Excellence

• Maintain accurate documentation, timelines, and trackers

• Ensure briefs, processes, and workflows are followed consistently

• Support improvements to execution standards and ways of working

• Help reduce execution errors through attention to detail and checks

E. Governance & Business Rhythm

• Support weekly execution and performance check-ins

• Prepare materials and updates for internal reviews

• Ensure execution updates are clear, structured, and action-oriented

Requirements:

• 1–2 years of experience in ECommerce, digital marketing, or a related role

• Exposure to campaign execution, marketing operations, or performance tracking is a plus

• Basic understanding of ECommerce KPIs (traffic, conversion, sales)

• Familiarity with tools such as GA4, CRM platforms, or ad platforms is an advantage

• Strong Excel / Google Sheets skills for tracking and reporting

• Highly organised and detail-oriented

• Reliable, hands-on, and execution-driven

• Proactive and willing to learn

• Comfortable working with multiple teams and timelines

• Curious about performance and optimisation

• Positive attitude and strong follow-through

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