The Senior Director will lead Coda's global communications and brand strategy, strengthening the company's reputation and visibility while managing internal and external communications and overseeing a creative team.
Why Coda
Coda is a global growth engine for commerce. We bring together powerful capabilities that connect people, digital products, and payments through our suite of trusted digital monetization and distribution solutions.
We recently acquired Recharge, Europe’s leading prepaid payments and digital gift card business, bringing both companies together into one organisation with broader reach, deeper capabilities across B2B and B2C commerce and a stronger global footprint.
Today, we stand as a team of more than 600 people, representing 57 nationalities across 23 locations. We are headquartered in Singapore with offices in Amsterdam, Dubai, Shanghai and other hubs across Southeast Asia.
Our B2B business works with publishers and brands to support growth across markets. We run Codapay for local payment acceptance and Custom Commerce for direct-to-consumer webstores. We manage catalogue, prepaid and distribution services that extend reach globally, and we operate Giftcloud’s rewards and incentives capabilities. We take on the operational complexity around payments, tax and compliance so partners can scale with clarity and focus.
On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Recharge.com , Startselect.com , mobiletopup.co.uk and other local sites that give customers secure and easy access to digital credit, game vouchers, gift cards and prepaid products.
Our people are at the heart of what we do. Coda’s culture is centered on respect, clarity, ownership, and collaboration. We work hard and play hard together.
If you’re looking for growth and impact in a fast-paced global team, Coda is the place for you.
The Senior Director, Communications & Brand will lead the development and execution of Coda’s global communications and brand strategy. This role is responsible for strengthening Coda’s reputation, visibility, and corporate identity across all stakeholder groups, including partners, regulators, media, and employees.
Reporting to the Vice President, Corporate Affairs, the Senior Director will oversee the Communications, Brand, and Creative functions, and will work in close partnership with the CEO Office, Government Affairs, and the B2B and B2C commercial teams. The role requires a highly strategic communicator with demonstrated experience managing complex narratives across diverse markets and audiences.
Responsibilities:
Strategic Communications Leadership
- Develop and implement a global communications strategy that reinforces Coda’s leadership in digital commerce and builds confidence among external stakeholders.
- Manage Coda’s corporate narrative and reputation across commercial, corporate, and policy contexts, ensuring alignment with business priorities and values.
Corporate and Commercial Communications
- Lead the planning and delivery of corporate communications, including major announcements, executive messaging, and industry positioning.
- Oversee commercial communications in partnership with the B2B and B2C teams to support product launches, market expansion, and partnership initiatives.
Brand and Creative Oversight
- Set the creative vision for Coda’s corporate, consumer, B2B and internal brands, ensuring a clear and consistent identity across every channel.
- Lead the Creative function with a strong campaign mindset, driving ideas from concept to execution, shaping narratives, and developing standout visual and content directions that support both corporate priorities and commercial outcomes.
- Champion bold, insight-led creative thinking and push for work that is distinctive, relevant and tied to measurable impact.
Internal Communications and Employer Branding
- Partner with the People function and CEO's Office to deliver clear and consistent internal communications that connect employees globally to the company’s strategy and mission.
- Strengthen Coda’s employer brand and internal storytelling to attract, engage, and retain top talent.
Media and Stakeholder Relations
- Lead global media engagement, managing relationships with key journalists, analysts, and industry partners.
- Drive executive visibility through thought leadership, high-profile events, and external speaking engagements.
Leadership and Team Development
- Manage and mentor a multidisciplinary team of communications, brand, and creative professionals.
- Foster a high-performance culture that emphasizes collaboration, accountability, and excellence in execution.
Requirements
- A minimum of 12 years of experience in communications, corporate affairs, or brand leadership, preferably within a global or high-growth technology organization.
- At least 10 years of managerial experience leading international teams distributed across multiple regions.
- Deep media relationships (Financial & Tech) in APAC and other key markets: EU, LATAM, US, East Asia & China.
- Proven success in developing and executing integrated communications and brand strategies across diverse markets.
- Strong expertise in corporate narrative development, media relations, and executive communications.
- Demonstrated ability to lead creative direction and brand architecture initiatives.
- Exceptional writing, analytical, and strategic planning skills.
- Ability to operate effectively in a fast-paced, cross-functional, and multicultural environment.
This is a senior leadership opportunity to define and advance the global communications and brand agenda of a fast-growing international company at the intersection of digital content, commerce, and technology. The successful candidate will play a pivotal role in shaping how Coda engages with the world, internally and externally, during a period of significant growth and transformation.
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
Coda (coda.co) Singapore Office
Singapore, Singapore
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