Senior Digital & CRM Executive (2yrs Contract)

Position Summary

We are seeking for a results-driven Digital and CRM executive to become a vital part of our dynamic Integrated Marketing team.
In this role, you will be supporting the team in driving business growth through strategic paid media campaigns, working together with the agencies to manage and drive results across digital platforms like Google, Meta, TikTok and more. You will also play a crucial part in developing and executing CRM strategies that deepen customer relationships and enhance retention. Together as a team, your work will directly influence our marketing ROI, customer engagement and overall brand success.
We are looking for an individual who is passionate about performance marketing, thrive in fast-paced digital environment and is eager to make a real impact.

Role and Responsibilities

Performance Marketing & Paid Media

• Work together with agencies to strategically plan, execute and optimise multi-channel paid media campaigns across platforms such as Google Ads, Meta, TikTok, programmatic networks and other relevant digital channels
• Ability to understand key performance metrics and optimise towards CPO, ROAS, CTR, CPC and conversion rate
• Conduct A/B testing on ad creatives and copy to enhance campaign effectiveness and improve user experience
• Monitor and analyse campaign reports and translate into meaningful campaign insights to drive business decisions
• Collaborate with internal teams to ensure a seamless 360 campaign efforts for key product launches

CRM

• Use of CRM tools and platforms to drive customer segmentations, nurture leads and grow retention base
• Support in planning and launch CRM campaigns focused on customer retention, upselling and drive switch
• Track and analyse CRM performance trends and identifying key opportunities for improvement
• Support in maintaining database hygiene

New Programs and Campaign Management

• SmartThings – plan and execute full 360 campaign for SmartThings to drive and achieve overall KPIs
• Cross-Functional Collaboration with internal and external stakeholders to ensure campaign cohesion and timely execution across all touchpoints
• Maintain regular communication with senior leadership and cross-functional teams to deliver overall campaign performance updates, GTM/Optimisation plans, derive insights to shape decision-making and alignment

Reporting and Optimisation

• Develop and maintain comprehensive performance dashboards and reports on a regular basis
• Stay up-to-date on emerging trends, tools and best practices in digital marketing

Skills and Qualifications

• Degree in Marketing or a related field
• Up to 4 years in digital marketing or marketing support role
• Fundamental understanding of key digital marketing channels such as paid search, social media, digital content strategy and CRM
• Analytical mindset with the ability to draw insights from campaign data
• Agency experience will be an advantage
• Eagerness to learn and grow in a fast-paced digital environment

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