Senior CRM Specialist

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset.

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

We are looking for a Senior CRM Specialist that is excited about the below Mission and Outcomes over the next 6-12 months.

Mission: Build & Operate world-class CRM system (in Hubspot) to enable the Customer Success Team to increase upsell rates & Sleek’s ARPU, globally.

Outcomes:

1. Bring all relevant customer data into Hubspot which allows the Customer Success team to identify upsell opportunities. Launch in HK & SG within 3 months, fast followed by AU then UK, and iterate to improve
2. Design and implement trigger-based campaigns, nurture flows, and sales pipeline automations in HubSpot to achieve 100% tracking of upsell pitches
3. Maintain data hygiene and campaign accuracy (<2% error rate)

Key Responsibilities

• Audit our current HubSpot setup, data structure, and integrations for upsell and LTV growth
• Build a segmentation model based on lifecycle stage, current portfolio of services and growth potential
• Design and implement trigger-based campaigns, nurture flows, and sales pipeline automations in HubSpot
• Partner with marketing, sales, and content teams to develop messaging and offers for each stage
• Create dashboards and reporting frameworks to track all key metrics
• Maintain data hygiene and campaign accuracy (<10% error rate)
• Document systems and build a scalable playbook for internal teams
• Work independently to provide regular progress reports and performance

To do this you will have:

• 4–7+ years experience in CRM / lifecycle marketing / marketing automation (HubSpot expertise essential) or Sales operations experience, mainly in big tech.
• Proven ability to design and execute multi-stage customer journeys that drive measurable revenue
• Strong data-driven mindset with experience tracking and optimising CLV, retention, and upsell metrics
• Comfortable building complex workflows, segments, and automations inside HubSpot or in any one major CRM system (Salesforce, Braze etc.)
• Collaborative and proactive — able to work with cross-functional teams and drive projects to completion
• Organised, detail-oriented, and able to deliver under tight timelines
• Trained in data analysis or proven experience in building own dashboards and metrics tracking

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data driven: We are a data rich business with ~15,000 small customers. Each decision we make can impact many more people than we realise - so it’s critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work. People that proactively have tough conversations with kindness build empathy, trust and great working relationships.

About the interview process

The successful candidate will participate in the below interview stages (note that the order might be different to what you read below).

We anticipate the process to last no more than 3 weeks from start to finish. Whether the interviews are held over video call or in person will depend on your location and the role.

Screening call

A ~30 minute chat with our Talent Acquisition team to learn more about you, your background, and what you’re looking for.

Case Study / Take Home Task

You will be asked to complete a small take home task to support your application

Technical competency panel

A ~60 minute interview with the Hiring Manager

Career Deep Dive

A ~ 45 minute Career Deep Dive with sales leadership

Behavioural panel interview

A ~45 minute conversation with HR, where we’ll dive into recent work situations to understand how you collaborate and operate day-to-day.

Offer + references

We’ll make a non-binding offer verbally or by email, followed by a couple of short phone or video calls with references that you provide.

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.

This may include using external vendors to verify the below:

- Your education

- Any criminal history

- Any political exposure

- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment. 

Flexibility: You’ll be able to work from home 2 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp.  Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.