Senior /CRM Specialist

Crypto.com is seeking a (Senior) CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.

The new (Senior) CRM Specialist will join a growing team of professionals driving transaction engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.

Responsibilities

• Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing MarTech team and related stakeholders. 
• Utilize data/AI segmentation model  to categorize users based on behavior, preferences, and engagement levels
• Develop and implement strategies to engage fiat, derivatives trading and sports prediction users in different life stage
• Personalize user interactions and communications to enhance user platform transaction and engagement.
• Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
• Pulling reports from the CRM platform into data visualisation tools for in-depth business performance analysis, enabling the formulation of strategic optimisation plans.
• Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
• Support analysis and enhancement of CRM campaigns
• Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with CRM platform

Requirements

• BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
• Minimum of 3 years experience in e-commerce business
• Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
• Knowledge of Crypto industry/ financial markets will be a plus
• A strong eye for detail and precision
• Quick-thinking to respond to ever-changing and volatile market conditions
• Self-directed learning attitude and strong sense of ownership
• Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
• Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
• Excellent skills in MS Office suite of programmes
• Excellent command of English, both written and verbally
• Proficiency in building email templates via HTML 
• Proficiency in SQL or Python and other programming languages
• Experience in copywriting and/or design 
• Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens