The Senior CRM Operations Executive will manage CRM projects, implement marketing campaigns, analyze customer data, and collaborate with various stakeholders to enhance CRM initiatives.
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Job Responsibilities
- Manage CRM calendar and conceptualise marketing campaigns across channels end-to-end to deliver effective communications to customers.
- Build audience segments, implement targeted marketing communications and deliver curated content to improve conversion rates.
- Manage high impact projects end-to-end, ensuring timely and successful implementation.
- Be responsible for A/B testing framework and calendar to improve the channel efficiency.
- Analyse customer data, behaviour and market trends to identify actionable insights and ideas that shape CRM initiatives.
- Continuously track key performance metrics of customer database and measure the impact of CRM initiatives, to evaluate effectiveness as well as for reporting to key stakeholders.
- Collaborate with internal stakeholders across Marketing, Ecommerce, Retail, Business Intelligence, IT and Customer Service; and external stakeholders. Manage vendor relationships effectively.
- Coordinate development projects as end user for CRM systems such as Marketing Automation Tools, Customer Data Platforms, Customer Analysis Tools and Data Warehousing Tools.
Job Requirements
- Bachelor's degree in marketing, business, or a related field.
- 2 years of relevant experience in CRM marketing or management in a fast-paced and dynamic environment.
- Proven experience and knowledge in CRM segmentation, campaign management, direct marketing, offer management and email marketing.
- Strong knowledge of HTML and eDM content creation.
- Familiarity with CRM tools; hands-on experience with Braze / Salesforce Marketing Cloud / similar tools.
- Strong critical thinking and analytical abilities with the capacity to work effectively under pressure.
- Up-to-date knowledge of consumer and marketing trends.
- Excellent organisational and time management skills. Ability to manage multiple priorities.
- Collaborative team player, great interpersonal skills with positive learning attitude.
- Keen sense of fashion and a passion for the fashion industry.
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CHARLES & KEITH Group Singapore, Singapore, SGP Office
Singapore, Singapore
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