SENIOR CREATIVE CONTENT EXECUTIVE

RESPONSIBILITIES 

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations, and content to achieve marketing goals 

• Develop, define, and be accountable for the creative approach, including design, art direction, video motion graphics, AR/VR, gamification, partnerships, and collaborations 

• Collaborate with functional and key market leads to create and drive content strategy across channels and media 

• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output 

• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally 

• Structure and deliver outstanding creative presentations, both internally and externally 

• Champion new and interesting creative talent within the industry 

• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values 

• Partner with the team producers to establish production approaches, processes, and schedules 

• Build strong relationships with external agencies and partners as needed 

• Analyze campaign performance, market trends, consumer needs, and the competitive landscape to inform your team’s work 

• Work closely with other creatives, photographers, media designers, UI/UX designers, and internal key stakeholders and senior leaders 

• Perform all other job-related duties as assigned 

REQUIREMENTS 

• Experience in conceptual creative work, art direction, and graphic design in a creative role 

• Experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia 

• Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns) 

• Capable of creating outstanding creative designs and assets for traditional and digital marketing 

• Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards) 

• Familiarity with social media, new digital formats, and trends 

• Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US,UK and non-English markets) is ideal 

• Experience in brief conception, storyboarding, and on-set art direction for shoots and campaigns (both moving images and stills) 

• Possess technical skill sets, including graphic design, typography, art direction, moving images, motion graphics animation, AI, and proficiency in Adobe Creative Suite (Photoshop, Illustrator, Indesign, XD and etc)  

• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia 

• Ability to thrive in a dynamic, fast-paced, and changeable environment 

• Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities 

• Willingness to work after office hours and on weekends if required 

• Comfortable and willing to travel overseas