It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
About Fractal :
What makes Fractal a GREAT fit for you? When you join Fractal, you'll be part of a fast-growing team that helps our clients leverage AI together with the power of behavioral sciences to make better decisions. We're a strategic analytics partner to most admired fortune 500 companies globally, we help them power every human decision in the enterprise by bringing analytics, AI and behavioral science to the decision. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal’s mission is to power every human decision in the enterprise and uses the power of AI to help the world’s most admired Fortune 500 companies
Project delivery leadership:
- Lead client engagements by gathering business requirements, analysing processes and proposing best-fit functional solutions
- Work cross-functionally with AI teams (in Media effectiveness modelling & algorithms), Engineering (end-to-end scalable data pipelines) and Behavioural science & design teams to ensure the successful delivery of projects from initiation to completion
- Ability to leverage GenAI on a daily basis (GPT-4o, reasoning models such as o4-mini, Claude, etc) for the complete value chain of use cases and general productivity, including proposal research, project planning, stakeholder persona research, code generation & artifact generation, etc.
Domain/Focus areas:
- Deep exposure to Top 10 global CPG leaders across business units (Beauty, Fem/Family care) and functional areas (Product Supply, etc)
- Act as a subject matter expert in TV and social media-related technology, trends and business processes. Be up to speed on industry trends in TV broadcasting, OTT services, digital media and social media platforms. Regularly provide insights to clients and internal teams regarding the latest innovations and competitive advantages in the space
- Identify opportunities for ongoing improvement in operational workflows, TV broadcasting techniques, social media engagement methods including new dashboards, models and solutions
Client relationship & account management support:
- Continually identify growth opportunities for the account, and work with stakeholders to actively pitch for new proposals and ideas to expand the account.
- Leverage data analytics to generate actionable insights for clients related to TV content performance, social media engagement and audience behavior. Help clients make data-driven decisions to improve content strategies and viewer engagement
- Build and maintain strong relationships with key stakeholders across client organizations
- Provide expert guidance to clients on how to effectively leverage technology to optimize their TV and social media strategies
- Provide training and support to clients and internal teams on the use of implemented systems, tools and processes. Ensure clients have the knowledge and resources to independently manage their media operations moving forward
QUALIFICATIONS:
PREFERRED QUALIFICATIONS:
- Overall experience of to 10 years with at least 3 to 5 years of hands-on experience in managing analytics projects
- Highly skilled and proficient in utilizing GenAI for project needs
- Demonstrated experience (more than 7 years) leading AI & engineering teams for CPG clients within media analytics domain
- Project management, Stakeholder management, Crisis handling
- People grooming (good team player and a leader who identifies and creates synergy in a group)
- Ability to multi-task, set priorities and manage time effectively
- Hands-on coding experience – Knime, Excel, Power Bi, SQL, Python, etc.
- Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy
- Team handling, Problem-solving, Project management and Creative thinking
- Good problem solving & insight generation skills
- Excellent communication skills with technical and non-technical stakeholders
- Had experience in working in CPG Media Domain.
- Hands on experience in data gathering from tools like Arianna, TechEdge, TVAL.
EDUCATION:
B.E/B.Tech/M.Tech in Computer Science or related technical degree OR Equivalent
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
