Senior Consultant- Data and Marketing Effectiveness

Job Description:

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.

Job Descriptions:

We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalised customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Key Responsibilities:

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
• MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.
• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.
• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.
• Pre-Sales & Client Management: Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.

Key Qualifications:

• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.
• MarTech Proficiency: Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights.
• Strategic Vision: Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.
• Relevant Experience: 5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
• Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.
• Passion for Innovation: A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.
• Flexibility: Willingness to travel as required to meet client needs and drive project success.
• Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.

This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy—ready to help clients unlock their digital potential.

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