South China Morning Post SCMP
Senior Business Development Manager, Southeast Asia (SEA)
Be an Early Applicant
The Senior Business Development Manager will lead sponsorship and subscription revenue growth in Southeast Asia by building C-level relationships, identifying high-value contracts, and managing the consultative sales cycle to expand the brand's market presence.
About the Team:
Purpose of the Position:
In this role, you will:
Skills and Experience that will lead to success:
We are a premier English-language media brand based in Hong Kong, delivering high-quality news, insights, and premium content to a discerning global audience. As we expand our footprint across Southeast Asia, we are looking for a highly strategic, well-connected Senior Business Development Manager to drive our sponsorship and subscription revenue growth in the region.
Purpose of the Position:
As the Senior Business Development Manager for SEA, you will be the primary engine driving our market entry and expansion. You will be responsible for building C-level relationships and securing high-value contracts for corporate subscriptions, executive memberships, event sponsorships, and strategic partnerships across ASEAN.
This role requires a "hunter" mindset, capable of navigating complex corporate structures, influencing senior management, and rapidly accelerating our brand presence through both direct sales and strategic alliances.
In this role, you will:
- Corporate Subscription Growth: Drive revenue by identifying and securing SCMP Plus corporate subscription packages for large and mid-size corporations, government agencies and educational institutions.
- C-Suite Membership Sales: Identify and recruit high-profile regional CEOs to join the SCMP C-Suite CEO community.
- Sponsorship Procurement: Lead the identification and pitching of high-value sponsorship opportunities for Enterprise+ events and C-Suite roundtables.
- Strategic Relationship Management: Cultivate a portfolio of direct C-level client relationships, positioning SCMP as a trusted intelligence partner for regional leaders.
- Strategic Partnerships: Identify and build strategic alliances that allow for rapid market entry and client acquisition (e.g., industry associations, premium event partners, business councils).
- Consultative Sales Cycle: Manage the full sales cycle, from prospecting and market mapping to crafting tailored commercial proposals and negotiating multi-deliverable contracts.
- Market Intelligence: Monitor market trends, competitor activity, and client feedback to provide actionable insights to HK management for product strategy development.
- Reporting & Strategy: Maintain a strong sales pipeline via our CRM (Salesforce) and prepare regular performance forecasts for senior management.
Skills and Experience that will lead to success:
- Experience: Minimum 6–8 years of experience in consultative sales, media, or business development, with a proven track record in the SEA market.
- Network: Existing high-level relationships with senior corporate decision-makers, and CEOs, across Singapore and Southeast Asia.
- Strategic Thinking: Demonstrated ability to build partnerships and "0 to 1" market entry strategies for intelligence-led products.
- Consultative Skills: Exceptional negotiation and presentation skills, with the ability to articulate complex value propositions to C-level stakeholders.
- Industry Knowledge: Familiarity with professional business intelligence tools and the premium English-language media landscape in Asia.
- Skills: Excellent negotiation, presentation, and communication skills in English. Ability to work autonomously and manage a full sales pipeline.
Work location will be at Singapore office.
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